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Organizations

Organizations

Contents

Structured Data – Organizations

This article looks specifically at organizations and how using microdata to mark-up your webpages and to some extent other schema itemtypes with organizational information. For broader information on Schema.org mark-up code please follow the link. For extensive and definitive information on Schema.org please follow the link.

The organization type can be used in many applications with Schema microdata. For example, if a product were being marked up, you may want to state the manufacturer, in which case you would need to the organization ‘type’ to specify the company name. Equally it may be that the company name and contact details are present on a page and you want to mark this content up so that Google knows what that content pertains to.

Please follow the links below to see examples and explanations of how to implement Schema.org code for:

The Benefits

Almost every website belongs to an organization of some kind, whether it is a charity, business, educational institute, brand or government property. Schema can assist in telling Google what the different components of your organization are.

As you can see, and this is indicative of all marked up SERP listings, this is a more comprehensive listing providing the searcher with more accurate and useful information with regards to products.

Types

There several itemtypes that can be specified for organizations, available within Schema.org, that are more specific than the overarching and generic ‘organization’:

  • Airline
  • Corporation
  • EducationalOrganization
  • GovernmentOrganization
  • LocalBusiness
  • NGO
  • PerformingGroup
  • SportsTeam

Properties

There are a good range of properties that can assist in defining your organization, below is a complete list of those specific to the itemtype and sub types (detailed above) of organizations. Other generic Schema properties can be used in conjunction with these, but this article focuses on just those detailed below.


Property

Expected Type

Description

address

PostalAddress 

Physical address of the item.

aggregateRating

AggregateRating 

The overall rating, based on a collection of reviews or ratings, of the item.

brand

Brand  or 

The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.

Organization 

 

contactPoint

ContactPoint 

A contact point for a person or organization. Supercedes contactPoints.

department

Organization 

A relationship between an organization and a department of that organization, also described as an organization (allowing different urls, logos, opening hours). For example: a store with a pharmacy, or a bakery with a cafe.

dissolutionDate

Date 

The date that this organization was dissolved.

duns

Text 

The Dun & Bradstreet DUNS number for identifying an organization or business person.

email

Text 

Email address.

employee

Person 

Someone working for this organization. Supercedes employees.

event

Event 

Upcoming or past event associated with this place or organization. Supercedes events.

faxNumber

Text 

The fax number.

founder

Person 

A person who founded this organization. Supercedes founders.

foundingDate

Date 

The date that this organization was founded.

globalLocationNumber

Text 

The Global Location Number (GLN, sometimes also referred to as International Location Number or ILN) of the respective organization, person, or place. The GLN is a 13-digit number used to identify parties and physical locations.

hasPOS

Place 

Points-of-Sales operated by the organization or person.

interactionCount

Text 

A count of a specific user interactions with this item—for example, 20 UserLikes, 5 UserComments, or 300 UserDownloads. The user interaction type should be one of the sub types of UserInteraction.

isicV4

Text 

The International Standard of Industrial Classification of All Economic Activities (ISIC), Revision 4 code for a particular organization, business person, or place.

legalName

Text 

The official name of the organization, e.g. the registered company name.

location

Place  or 

The location of the event, organization or action.

PostalAddress 

 

logo

URL  or 

A logo associated with an organization.

ImageObject 

 

makesOffer

Offer 

A pointer to products or services offered by the organization or person.

member

Person  or 

A member of an Organization or a ProgramMembership. Organizations can be members of organizations; ProgramMembership is typically for individuals. Supercedes members.

Organization 

Inverse property: memberOf.

memberOf

Organization  or 

An Organization (or ProgramMembership) to which this Person or Organization belongs.

ProgramMembership 

Inverse property: member.

naics

Text 

The North American Industry Classification System (NAICS) code for a particular organization or business person.

owns

Product  or 

Products owned by the organization or person.

OwnershipInfo 

 

review

Review 

A review of the item. Supercedes reviews.

seeks

Demand 

A pointer to products or services sought by the organization or person (demand).

subOrganization

Organization 

A relationship between two organizations where the first includes the second, e.g., as a subsidiary. See also: the more specific 'department' property.

taxID

Text 

The Tax / Fiscal ID of the organization or person, e.g. the TIN in the US or the CIF/NIF in Spain.

telephone

Text 

The telephone number.

vatID

Text 

The Value-added Tax ID of the organization or person.

Source: Schema.org

Implementation

Below we look at how to mark up an organization on a webpage for the purpose of this example we will use made up information:

<div itemscope itemtype="http://schema.org/Organization">
  <span itemprop="name">Example Company</span>
Contact Details:
  <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
    Main address:
      <span itemprop="streetAddress">123 Exmaple Street</span>
      <span itemprop="postalCode">12345</span>
      <span itemprop="addressLocality">Sydney, Australia</span>
    ,
  </div>
    Tel:<span itemprop="telephone">(12) 345 6778 910</span>,
    Fax:<span itemprop="faxNumber">(12) 345 6778 910 </span>,
    E-mail: <span itemprop="email">info(at)example.com</span>
</div>

What the above looks like to the site visitor is shown below:

Example Company
Contact Details:
Main address:
123 Exmaple Street
12345
Sydney,
Australia,
Tel: (12) 345 6778 910,
Fax: (12) 345 6778 910,
E-mail: info@example.com

With the microdata added in the above example you are able to define for Google components such as streetAddress, telephone number, postalCode, email, etc.

In the below example which is taken from the article on Schema for Products in the Raptor Knowledge Base; we show how the organization type can be used when being specified under another Schema itemtype:

<div itemscope itemtype="http://schema.org/Product">
  <span itemprop="name">Sony 48" (122cm) Full High Definition Smart LED TV</span>
  <img src="sony-48-hd-tv.jpg" alt='Sony 48" (122cm) Full High Definition Smart LED TV' />
Model Number:
<span itemprop=”model”>KDL48W600B</span>
<div itemprop="manufacturer" itemscope itemtype="http://schema.org/organization">
  Manufacturer: <span itemprop=”name”>Sony</span>

The text in green above is the statement that defines ‘Sony’ as the manufacturer / organization name.

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