Page Speed or page load times are a major ranking factor due to their impact on the user experience, as such there are often significant gains to be had from improving this metric.
In this, the page speed section of the Raptor Knowledge Base we address all of the different aspects to page speed. We broadly put these into two major categories…
Page Speed Category Failures / Passes
Category Passes and failures are typically where we look at whether something is in place or not, such as; is Gzip compression enabled? It either is or is not enabled… if it is enabled then you pass, if it is not enabled then you fail the check.
It is possible for one page to fail and another to pass some checks, as such it is often worth looking at the whole site when performing category failure checks.
Page Speed Performance Failures
Performance failures differ from category failures in that they are less binary, and typically depend upon wider data for proper context. For example, if your website load times are 2.3 seconds on average; well, this is over the 2 seconds that Google prefers. However, if your closest competitor is running at 3.1 seconds on average, you are already ahead by almost a second on average.
In this example, yes you could and should improve your load times to get them under 2 seconds, but there aren’t any immediate competitive reasons to try and knock another second off. In some industries, a site with an average load time of 1.8 seconds might be well behind the rest of the competitors and therefore have good reason to spend time and resources improving it.
As such these components are more often represented by metrics such as load time or requests.
If you think that we have missed something from the page speed section of the Knowledge Base, or if you would like to write for us, please contact firstname.lastname@example.org for more information.
Raptor Page Speed Tools
Our SEO Page Speed Tool will be released for Beta later this year with a page speed component that regularly checks the speed of all your sites pages. This SEO tool has a huge range of features, click the link to read more about this, or…
Sign up today and get Beta access to Raptor in late 2017, plus get 2 months’ free full usage when we launch in early 2018.