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SEO Metrics

SEO Metrics

We cover each metric used in SEO in more detail in the section on metrics… Metrics are data represented by values like numbers or percentages that describe attributes or behaviours. For example, sessions… This metric represents a group of actions undertaken by a user within a specific period of time or a ‘session’… This is predominantly used as the ‘traffic’ metric in Google Analytics.

Many SEO Tools have their own proprietary metrics such as Moz’s DA (Domain Authority) or Majestic’s ‘Flow Metrics’.

Metrics constitute most of the language used to describe SEO performance and success, so understanding them is key to understanding your site’s own organic performance.


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