Pages That Load Between 4 & 5 Seconds - Raptor SEO Data
This data shows the number of HTML pages that were identified during a crawl that load the between 4 and 5 seconds. Pages that take Between 4 & 5 Seconds to load are very slow and should be reviewed. Google places significant weight on page load times due to the impact of page speed on the user experience.
When Raptor crawls a site, we determine how long the text on the page takes to load, we test this from a UK (United Kingdom) based server and measure the load time to within two decimal places.
The video tutorial below illustrates what exactly this data means, how to identify it, how to use it and we also demonstrate some of the options available within the summary tab.
Identifying Slow Pages
These pages load Between 4- & 5-Seconds load at a minimum of double the 2 second load time that Google recommend as a maximum, as such we flag this as a serious error. These HTML pages although very slow and work should be undertaken to improve the load times. Often this can be because a page has lots of image or a large file size, or maybe even a lot of videos present.
That said there are many reasons that can affect page speed, some of which can be easily resolved by compressing images or enabling gzip, while others can be systemic issues or complex development problems.
This and the final category indicate the pages on a website that are very slow and so you can use this data to easily and quickly identify these pages.
Where Can You Find Very Slow Loading Pages?
You will find this data in the reporting section under the summary tab, in the ‘page speed’ section, as is shown in the image below:
This data is analysed as part of the website crawl and is segmented into this category if the page loads in between 4 & 5 seconds. We show you this data because these load times are incredibly slow and are likely to have a serious and negative impact on the user experience. These load times are long enough for a user to click back to the search results or leave your site.
This can also result in tracking not working as the GA (Google Analytics) code doesn’t have time to trigger and track the user. This means you may not even be aware of the traffic you are losing as a result; you may also see other pages showing as exit pages, all of which creates inaccurate data.
Why Are Very Slow Pages So Bad for Your Site?
Page that load in in more than 4 seconds (or up to 5 seconds) will lead to a loss of traffic, which can mean a loss of conversions, online sales, revenue and ultimately profit.
Also, pages that load this slowly are likely to be heavily devalued by Google, since mobile first indexing has been implemented, they are weighting page load times much more heavily in their algorithm. As page speed is such a powerful ranking factor now, this can lead to a decline in rankings for affected pages.
It is worth taking note of what percentage of your sites HTML pages load in this category as this will have a more dramatic affect of the overall organic visibility of your site. If you have 5 or 6 slow loading pages because they are stuffed with videos or images that are not being handled in any way to improve load times, the overall impact will be minimal (except for those affected pages). If however, most pages including the home page are slow to load, Google and users may both devalue your site.
The infographic below highlights the importance of load times on bounce rates:
Infographic source: Section.io
Compare the Number of Pages That Load Between 4 & 5 Seconds
Raptor have a range of options and functionality in our reporting tool, one of these is the ability to select crawls and compare them. The screenshot below shows you how to select crawls by crawl date, which can be done for both sets of crawls shown.
You will have to have more than one crawl to compare crawls but if you are regularly crawling a site this provides a range of options. The screenshot below shows the right-hand column of data where the difference in the number of pages that fall into each category are displayed:
If you have recently updated your website for any reason comparing crawl data from pre and post changes can highlight problems with page speed or improvements. You can also use this data to correlate with other data such as rankings or traffic to see if a shift in the distribution of pages by load time could be the root cause of a change in performance.
Look at The Specific Load Time Data
Clicking on either of the two numbers shown (see image below).
Once either number (link) is clicked, you will be taken to a page that details all the URLs that fall into this specific error category. Our site does not have any pages that load in more than 1 second, but the page, data and structure will look exactly the same as this:
This data provides the specific load times for each URL determined during the crawl along with various other data. From here you can download the data to CSV or view the paginated data online.
Visualisation of Page Load Time Data
We also show this data s a chart within the SEO audit section of the software, as shown in the chart below:
You can use this chart to easily see the volume of pages across your site that fall into this load time segment to see how much of an issue the problem is.
This chart is not a part of the summary tab (it is located in the SEO Audit section) but it does provide a great visualisation of the distribution of page speed data analysed during website crawls. We colour code the columns in the chart to highlight the potential severity of the page speed. In this example you can see that the colour is red. The red colour indicates that this is a serious error.