The SEO tools we have created uses an advanced web crawler to collect linking data about web sites. Linking data is incredibly important as it sculpts the authority and structure of a site by distributing authority throughout the site.
Internal linking can help drive SEO or it can hinder it, we also perform certain checks on some pages to find specific issues with pages and their internal links. The video tutorial below shows how the data is used, where to find it and what you can do with it:
Why is Internal Linking Data So Important?
Internal links distribute authority throughout your site and can also indicate the structure of your site to Google and other search engines. Looking at the page with most vs the least links can indicate to Google that you rate these pages higher than others within the hierarchy of the site.
Identify Linking Issues and Errors
Being able to select crawls to compare the data between makes this tool even more useful, because you can compare the number of follow or nofollow links as well as isolated pages between two crawl dates. So, if your site has been through any kind of significant change either slowly over time or suddenly as in a migration… You can compare this data to see if anything stands out.
The main error in this category are where we identify page with fewer than 4 internal follow links, these pages can be hard to find for users and inherit very little authority.
What Linking Data Do We Give You?
We provide the following summary of the linking data collected during the crawl of your site.
These are (follow) default links that allow authority or link juice to pass between them to the target page and assist in site navigating.
Read more about follow links here.
These are nofollow links that do not allow authority or link juice to pass between them to the target page and assist in site navigating.
Read more about nofollow links there.
These are pages that have few than 4 internal follow links.
Read more about isolated page here.