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Analytics Data

Analytics Data

Analytics (Google Products)
What We Give You
- Implemented GA Tracking
- UA Number (First)
- UA Number (Second)
What We Crawl, Scrape, Check & Analyse for You
What This Can Data Tell You
Related Content
Benefits of this Data

Analytics (Google Products)

If you’re doing an analytics audit of a site or even analysing the analytics data, something you want to be sure of is the integrity of that data. Its easy for gaps to form in tracking as well as a host of other issues.

 

What We Give You

We give you two main categories of data, the first is a check and it tells you whether a page has some tracking on it. The second category of data are the UA numbers assigned to Google Analytics accounts. We track everyone we find on every page.

For the purpose of keeping this simple, you can imagine that after the last one in the list below the columns on with the number going up by one each time. So ‘UA Number (Third)’, ‘UA Number (fourth)’, etc.

Implemented GA Tracking

Whether tracking code is implemented in some form on every HTML page.

Detail look: 

This is a check that informs you whether a page contains any Google Analytics tracking code, whether its implemented through tag manager or located in the source code.

Read more about Implemented Google Analytics Tracking.

UA Number (First)

The first UA number (For Google Analytics) identified on each page.

Detail look: 

If there is only one UA number this is the column where you would find it. We scrape this from the first Google Analytics Tracking code we find on a page.

Read more about UA Number (First).

UA Number (Second)

The first UA number (For Google Analytics) if present on a page.

Detail look: 

There are instances where a page can have multiple UA numbers present, indicating that multiple Google Analytics accounts are both being used on the same page. This allows you to identify pages with two sets of different Google Analytics tracking code.

Read more about UA Number (Second).

 

What We Crawl, Scrape, Check & Analyse for You

We do all the following:

  • GA tracking code is present on the page
  • That the implementation of the GA code is correct
  • Google Tag Manager (GTM) is correctly managing the GA code implementation
  • All the UA Account Numbers present on a page in all implementations
  • All this data is logged against each page
  •  

What This Can Data Tell You

This data can be used for several things, but with just a small amount of filtering columns you can easily:

  • Find all pages missing Google Analytics (GA) tracking code
  • Find pages that have multiple GA tracking iterations
  • Find pages with GA tracking code from multiple accounts

 

Related Content

The list of guides below might be useful if you are analysing this data and want to know more about it:

 

Benefits of this Data

There are several main benefits to analysing this data:

  • Improve or ensure data integrity at the most basic level
  • Ensure you’re not missing GA data
  • Ensure you’re not double counting GA data
  • Monitor to see if tracking code in removed regularly

 

So why not sign up for a Free 30-Day Trial today and check for any Google Analytics implementation problems on your site.