Content is hugely important to any website, using Raptor’s website crawler, you can export a range of helpful data around content.
Currently within this section we look only at word count and Text Ratio. We also provide data that allows for a deeper dive into the content on a site such as the word count of headers.
We will be releasing a dictionary pack soon which will enable us to provide spelling and grammatical suggestions for content.
Image data is provided but we cover this under the image data section of the support documentation for our web crawler.
Number of words on a HTML page readable by the user.
This can include the words in drop down or expandable containers that are activated by a click or hover. This could also include content in tabs that do not change the URL of the page when selected.
This will not include content within iFrames or similar technology.
This includes words that are visible to a user, so does not include notes in code or words within the code that are not rendered on the screen. This includes text found in containers visible to users within parameters such as, but very much not limited to:
This can include words within menus, if a menu contains a lot of pop out panels with long lists of links, this word count will include these words within the ‘word count’.
The ratio of text to code on a HTML/Text page.
We provide this ratio and it is best seen in the light of competitor data, although it is easy to see if a text ratio is very low.
We do all the following with the web crawler’s scraped data, to determine:
- How many words per page
- Average number of words per segment
- The ratio of text to code
This content data can be used for several things, but with just a small amount of filtering columns you can easily:
- Find high content pages
- Find thin content pages
- Find no content pages
- Perform distribution analysis based on word count Vs number of pages
- Pages with a poor text to code ratio
The list of guides below might be useful if you are analysing this data and want to know more about it:
There are several main benefits to analysing content data, some of the more popular ones we’ve listed below:
- Perform a content audit
- Identify content issues
- Save Time collecting and exporting data
- Easily and quickly see a visual representation of a site’s content
So why not sign up for a Free 30-Day Trial today and check for any Content Issues on your site.