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External Links Data

External Links

External Links
Values Returned
What We Do
Examples of how Linking Data Can Be Used
- Example 1: Identify Pages with a Lot of External Links
Related Content
Benefits of Our Data

 

External Links

The number of links pointing to another domain, for each URL.

 

Values Returned

Within the column for ‘external links’, there is only one type of value returned for this which is as follows:

Number

A number between 0 and infinity

 

What We Do

This number is the total amount of links pointing to a domain other than the primary domain or its sub-domains, regardless if any of the following is true or not:

  • Return a status code other than 200
  • If the link is redirected to another URL
  • If the link is set to be ‘nofollow’
  • If the link is set to be ‘follow’

 

Examples of how Linking Data Can Be Used

The examples below show how this data can be used for SEO.

 

Example 1: Identify Pages with a Lot of External Links

External links can leak authority to other domains, they also dilute the authority that passes through internal links. As such this metric can be a top-level view of potential problem pages.

 

Related Content

The list of guides below might be useful if you are analysing this data and want to know more about it:

Related column headers in Raptor website crawler reports:

 

Benefits of Our Data

There are several benefits to analysing external linking data, such as those listed below:

  • Identify external linking Issues for SEO
  • Identify all external links
  • Resolve authority leaks
  • Audit a site’s external links profile
  • Scrape competitor external links

 

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