Follow LinksThe advanced suite of SEO tools that we have created uses an advanced web crawler tool to collect Information about web sites. In its rawer form this will be a lot of work to understand so we show this in relevant segments in our SEO tool’s reporting section. Linking data is incredibly important as it sculpts the authority and structure of s site through distributing authority. We break down the data in this section into various categories: - Follow links (which pass on authority - No follow links (which do not pass on authority) - Isolated page (with less than 4 follow internal links,
Check out the video below for more information:
This tutorial shows you what the metric is, why we show it to you and how you can use Follow Links. Our SEO Web Crawler collects a lot of data, and we process and analyse this data with hundreds of SEO checks to automate type manual work for you. One of the ways we like to present clear and actionable information is to segment this into sections. This section of the data in the summary tab of or SEO reporting tool, is ‘Canonical Content’.
What is a Follow Link?
Firstly, a little bit of background is required to understand what the implications of links are and what they do. We all know that an internal link passes allows users to navigate to a new page, but from a search engine perspective, they also pass on authority.
Google developed an algorithm called PageRank which calculated the authority of each page on a site. Therefore, a link will boost or increase the PageRank of the page being linked to. Depending on where backlinks are pointing to pages on your site, the internal links on your site will distribute that authority. A link in HTML looks like this:
<a href="https://raptor-dmt.com/support/Linking-data-summary/">Linking Data</a>
This is a ‘follow’ link and will pass on authority to the page being linked to. Follow links are hypertext links that push SEO link juice and boosting the page rank of the linked-to pages.
Why Do We Show You Follow Internal Link Data?
Follow link data (shown in the screenshot below) illustrates how many follow internal links on a site. You can use this data to compare to the number found in a previous crawl of the site. This can be used to see the difference before and after website changes such as migrations or updates.