Cookies disclaimer

I agree Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.

GEO Meta Data

GEO Meta Data

GEO Meta Tags
What We Give You
- GEO placename
- GEO position
- GEO region
- ICBM Tag
What We Crawl, Scrape, Check & Analyse for You
What This Can Tell You
Related Content
Benefits of this Data
Improve Local SEO

 

GEO Meta Tags

Google now largely ignores these, but they are still used by other search engines. Much of why Google decided not to pay much attention to these components is because of how poorly implemented they often were.

Implementing these tags sparingly or systematically throughout a site correctly will provide no disadvantage to your SEO. Combined with other ways of structuring a site, especially multi-regional sites can be collaborative efforts that supports each other.

This document summarises in a little more detail what the data (or column headers) mean in our web crawler’s reports.

 

What We Give You

Currently we identify, scrape and analyse data from all GEO Meta Tags, each of which is detailed below:

GEO placename

We scrape and show the contents of the GEO Tag 'placename' of a page.

Detail:
If a page contains the meta tag geo.placename then we extract the contents of this tag, in the example code below, you can see the text highlighted in red.

<meta name="geo.placename" content="London" />

This red text “London” in the above example is what we extract from the crawled webpage and show in the field.

If this meta tag is not used, the field will be blank. If the tag is used but does not contain any contents, the field will show []. We show this data regardless of if the code is in the wrong place or there are other issues that may prevent the tags from working as intended / at all.

Read more about the GEO Placemame tag.

 

GEO position

We scrape and show the contents of the GEO Tag 'position' of a page.

Detail:

If a page contains the meta tag geo.position then we extract the contents of this tag, in the example code below, you can see the text highlighted in red.

<meta name="geo.position" content="0;0" />

This red text “0;0” in the above example is what we extract from the crawled webpage and show in the field.

If this meta tag is not used, the field will be blank. If the tag is used but does not contain any contents, the field will show []. We show this data regardless of if the code is in the wrong place or there are other issues that may prevent the tags from working as intended / at all.

Read more about the GEO Position tag.

 

GEO region

We scrape and show the contents of the GEO Tag 'region' of a page.

Detail:

If a page contains the meta tag geo.region then we extract the contents of this tag, in the example code below, you can see the text highlighted in red.

<meta name="geo.region" content="GB" />

This red text “GB” in the above example is what we extract from the crawled webpage and show in the field.

If this meta tag is not used, the field will be blank. If the tag is used but does not contain any contents, the field will show []. We show this data regardless of if the code is in the wrong place or there are other issues that may prevent the tags from working as intended / at all.

Read more about the GEO Region tag.

 

ICBM Tag

We identify whether a page has the ICBM tag used in GEO tagging a page.

Detail:

If a page contains the meta tag "ICBM"  then we extract the contents of this tag, in the example code below, you can see the text highlighted in red.

<meta name="ICBM" content="0, 0" />

This red text “0, 0” in the above example is what we extract from the crawled webpage and show in the field.

If this meta tag is not used, the field will be blank. If the tag is used but does not contain any contents, the field will show []. We show this data regardless of if the code is in the wrong place or there are other issues that may prevent the tags from working as intended / at all.

Read more about the GEO ICBM tag.

 

What We Crawl, Scrape, Check & Analyse for You

We do all the following with the web crawler’s scraped data, to determine:

  • The contents of the GEO placename tag
  • The contents of the GEO Position tag
  • The contents of the GEO Region tag
  • The contents of the GEO ICBM tag

 

What This Can Tell You

This canonical data can be used for several things, but with just a small amount of filtering columns you can easily:

  • Which pages use GEO meta tags
  • Which pages do not use GEO meta tags
  • Whether the contents of the tags are correct

 

Related Content

The list of guides below might be useful if you are analysing this data and want to know more about it:

 

Benefits of this Data

The primary benefits fall into two categories, firstly; ensuring that any GEO tags you have on your site are right and secondly looking for opportunities to use them:

  • Ensure your site’s GEO Tag is setup right
  • Find missing GEO tags
  • Find Errors with GEO tags
  • Ensure consistency across your different regions
  • Improve your regional targeting

 

Improve Local SEO

Adding these tags to help distinguish dealerships, shops, premises and other bricks and mortar locations can be strongly reinforced with GEO Meta Tags. This can assist when used in conjunction with things like google places, hreflang attributes, micro data, search console and canonical tags.

Providing as many well-structured methods of specifying to Google, what is what and where it is, should be well coordinated. The more layers there are supporting each other, the stronger the signal to Google and other Search Engines.

 

So why not sign up for a Free 30-Day Trial today and check for any GEO Tag or Meta Data Issues on your site.