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H1 Count Data

H1 Header Count

H1 Header Count
Values Returned
Examples of How H1 Header Count Data is Used
- Example 1: Too Many H1 Headers
- Example 2: Header Structure
- Example 3: Poor Usage
Simple Example of How Data Is Counted
What We Do & What We Give You
Related Content
Benefits of Our Data


H1 Header Count

The number of H1 Headers found on a page. Typically, this should be limited to one to avoid diffusing the effective targeting of the page’s keywords. On HTML5 sites, you can use multiple H1 tags although, it is best to limit these to no more than two per page.


Values Returned

The value we return for each URL is one of three, each detailed below:


This is a number from 0 to infinity (this excludes headers with errors)


No header tags are present on a page, the page cannot be accessed, or is not a HTML/Text page


When there are headers, but the tags are incorrectly implemented or broken


Examples of How H1 Header Count Data is Used

There are various reasons why you would want to look at H1 header count data, we have set out some examples below.


Example 1: Too Many H1 Headers

Typically, a page should have just 1 H1 Header, you can use this data to quickly filter pages that have multiple.


Example 2: Header Structure

When used in combination with other header data you can assess the header structure of a site or competitor sites. You can make assessments regarding any of the following:

  • Header structure issues
  • Content structure
  • Header hierarchy issues


Example 3: Poor Usage

Often on pages with many headers we find that they are used for styling font rather than heading relevant sections of content. You can review the data we provide to make initial assessments of this too identify pages you may need to take a closer look at.
This is especially bad if font is styled as a H1, as Google specifically look at this tag and its contents to determine what a page is about.


Simple Example of How Data Is Counted

In the example below, there are a total of 2 H1 headers:

  • <h1>first header</h1>
  • <h1>second header</h1>
  • <h2>third header</h2>
  • <h3>fourth header</h3>
  • <h3>fifth header</h3>
  • <h3>Sixth header</h3>

Using this data with other data you can see what percentage or ratio H1 headers are of the total headers on a page. In the example above, there are 6 heads and 2 are H1, meaning that 33% of the headers on this hypothetical page are H1 headers.


What We Do & What We Give You

We aggregate the amount of <h1>example</h1> tags on a tag in a single number. These tags must be open and closed correctly.


Related Content

The list of guides below might be useful if you are analysing this data and want to know more about it:

Related column headers in Raptor website crawler reports:


Benefits of Our Data

There are several benefits to analysing H1 header data, such as those listed below:

  • Gauge effectiveness of headers
  • Help to determine header structure
  • Use with content analysis
  • Improve an add to types of content optimisation
  • Audit a site’s headers
  • Scrape competitor headers


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