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H1 (First) Data

H1 (First)

H1 (First)
Values Returned
Examples of How H1 Header Tag Data is Used
- Example 1: Content Per Header
- Example 2: Header Keyword Optimisation
- Example 3: Incorrect Usage
- Example 4: Competitor Analysis
What We Do & What We Give You
Related Content
Benefits of Our Data


H1 (First)

The first H1 header from a HTML page.

Our website crawler (Raptorbot) scrapes all H1 headers from accessible HTML/Text webpages, and we return the content / text contained in that header.

The H1 header is the most powerful SEO ranking factor amongst the group of all headers and every page should have one. Headers are also a great


Values Returned

Within the column for ‘H1 (First), the options for the values we would return in the fields / cells are as follows:

Some Text

This is the text we identified in the header


There is a header, but the txt is missing


When there Is no header tag present


When there is a header, but the tag is incorrectly implemented or broken


Examples of How H1 Header Tag Data is Used

There are various reasons why you would want to look at H1 header data, we have set out some examples below.


Example 1: Content Per Header

For a page to have more than 4-5 H1 headers, one would expect there to be significant content on these pages. Using the word count of the headers, the word count of the page, and the total number of headers… We can calculate some interesting data:

(Word count – Word Count of Headers) / Number of headers = Content per header

You can sure this data up by removing estimated word counts from templated regions like menus. You can perform this on each page to identify pages with thin content per header or look at the site to get a more holistic perspective.


Example 2: Header Keyword Optimisation

You can use this data in conjunction with other H1 data to audit a site for keyword targeting opportunities. By exporting all H1 data, you can review which are optimised and which are not, and ultimately remap new keywords to these SEO on-page components.


Example 3: Incorrect Usage

Raptor provides you with enough H1 Header data to review and assess whether a site has any of the following problems:

  • Incorrectly header structure
  • H1 headers used to style content
  • Content structure issues
  • Header hierarchy structure issues


Example 4: Competitor Analysis

If you take advantage of Raptor’s full functionality you can use the website crawler to crawl competitor sites. Analysing this data can reveal the keywords they target as well as the content structure.


What We Do & What We Give You

If there is only one h1 header, this is the column where you would find it. We scrape this from the first <h1> tag we find on a page. We simply scrape the contents of this tag, for example if we found this tag first of a page:


The data / text we would show in field is highlighted in red above and would be “header” in this example.

We scrape pages from top to bottom, and this reflects the order by which we determine what header is first to last.

Looking at you competitor H1 headers can also help to reveal their keyword strategy, removing brand names, or separating the data can be a quick way of compiling a keyword list.


Related Content

The list of guides below might be useful if you are analysing this data and want to know more about it:

Related column headers in Raptor website crawler reports:


Benefits of Our Data

There are several benefits to analysing H1 header data, such as those listed below:

  • Optimise H1 headers for SEO
  • Use Raptor to map H1 Headers
  • Fix H1 headers with issues
  • Audit a site’s H1 headers
  • Scrape competitor h1 headers


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