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H1s Too Long

H1 Header Too Long

In this guide we describe what this element is (H1 header), what the check is and how it works as well as providing some context as to why this SEO check is performed. This check is performed exclusively on canonical pages (pages with a self-referential canonical tag).

 

H1 Header Tool Long Error

When a H1 header is too long it reduces the relevance it has to target keyword/s. All canonical pages should have an optimised H1 header present and this should ideally be less than 100 characters.

 

What is a H1 Header?

H1 headers are the primary header on any page and they can yield significant benefits to the SEO of a page when optimised for target keywords. A H1 header is defined at the tag and text contained within the tag:

<h1>example header text goes here</h1>

The H1 header is designed to head all the content on a page and is usually the most prominent text on a page. Typically found at the top of a page and in larger font than the rest of the text.

 

What is a Canonical Page?

A canonical page is a webpage that has a self-referential canonical tag present on it. A canonical tag advises Google as to the preferred / original version of content. If a page / piece of content is accessible from multiple URLs or is missing across multiple pages, a canonical tag helps to define the ‘canonical’ version.

A canonical tag contains a URL and if that URL matches the URL of the page being accessed, it is defined as a canonical page. Canonical pages are typically the ‘SEO’ pages of a site as they are most likely to appear in the search results. The canonical tag of our homepage looks like this in HTML:

<link rel="canonical" href="https://raptor-dmt.com/">

 

When is a H1 header too long?

Although not a major error, a H1 header could be considered too long when it exceeds 100 characters. Bear in mind that the previous sentence is 99 characters including spaces! The average length of a H1 header is typically between 20-70 characters, making it much longer than this can dilute the relevance it has to the target keyword.

The H1 header should contain the target keyword/s for a page and describe what the content is about.

 

What is a Canonical Page?

A canonical page is a webpage that has a self-referential canonical tag present on it. A canonical tag advises Google as to the preferred / original version of content. If a page / piece of content is accessible from multiple URLs or is missing across multiple pages, a canonical tag helps to define the ‘canonical’ version.

A canonical tag contains a URL and if that URL matches the URL of the page being accessed, it is defined as a canonical page. Canonical pages are typically the ‘SEO’ pages of a site as they are most likely to appear in the search results. The canonical tag of our homepage looks like this in HTML:

<link rel="canonical" href="https://raptor-dmt.com/">

 

What Do We Check & How?

Our SEO tool extracts the H1 header text from every page and then runs a script count the number of characters used within the tag.

As mentioned previously, these checks are performed exclusively on canonical pages, so if a non-canonical page has a H1 header that is too long, it will not be included within this check. You can see all pages (regardless of their canonicalization) that have H1 headers exceeding 100 characters under the ‘headers’ section in the SEO errors report.

 

What should you do with this data?

Using our software, you can identify H1 headers that exceeds 100. You can use this data for any of the following purposes:

  • Optimise headers
  • Reduce the length of H1 headers
  • Provide the list of pages with H1 headers that are too long to a client
  • Count the SEO errors on a site