Cookies disclaimer

I agree Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.

H1 (Second) Data

H1 (Second)

H1 (Second)
Values Returned
Examples of How H1 Header Tag Data is Used
- Example 1: Content Per Header
- Example 2: Header Keyword Optimisation
- Example 3: Incorrect Usage
- Example 4: Competitor Analysis
What We Do & What We Give You
Related Content
Benefits of Our Data


H1 (Second)

The second H1 header identified on a HTML page.

Our website crawler (Raptorbot) scrapes all H1 headers from accessible HTML/Text webpages, and we return the content / text contained in that header. This can often highlight that multiple H1 headers have been used on a single page. Ideally, you want just one H1 header on a page.

If a page uses HTML5, you can legitimately use more than one, but this is still not considered best practice. This should only be done if it has a major positive impact on the udder experience.

The H1 header is the most powerful SEO ranking factor amongst the group of all headers and every page should have one.


Values Returned

Within the column for ‘H1 (second), the options for the values we would return in the fields / cells are as follows:

Some Text

This is the text we identified in the header


There is a header, but the txt is missing


When there Is no header tag present


When there is a header, but the tag is incorrectly implemented or broken


Examples of How H1 Header Tag Data is Used

There are various reasons why you would want to look at H1 header data, we have set out some examples below.


Example 1: Content Per Header

For a page to have more than 4-5 H1 headers, one would expect there to be significant content on these pages. Using the word count of the headers, the word count of the page, and the total number of headers… We can calculate some interesting data:

(Word count – Word Count of Headers) / Number of headers = Content per header

You can sure this data up by removing estimated word counts from templated regions like menus. You can perform this on each page to identify pages with thin content per header or look at the site to get a more holistic perspective.


Example 2: Header Keyword Optimisation

You can use this data in conjunction with other H1 data to audit a site for keyword targeting opportunities. By exporting all H1 data, you can review which are optimised and which are not, and ultimately remap new keywords to these SEO on-page components.


Example 3: Incorrect Usage

Raptor provides you with enough H1 Header data to review and assess whether a site has any of the following problems:

  • Incorrectly header structure
  • H1 headers used to style content
  • Content structure issues
  • Header hierarchy structure issues


Example 4: Competitor Analysis

If you take advantage of Raptor’s full functionality you can use the website crawler to crawl competitor sites. Analysing this data can reveal the keywords they target as well as the content structure.


What We Do & What We Give You

If there are multiple h1 header on a page, we would show the text of the second header that we located in this field. This is scraped and presented in the same way as with the H1 header.

We scrape pages from top to bottom, and this reflects the order by which we determine what header is first to last. We simply scrape the contents of this tag, for example if we found this tag first of a page:

<h1>Another header</h1>

The data / text we would show in field is highlighted in red above and would be “Another header” in this example.

Looking at you competitor H1 headers can also help to reveal their keyword strategy, removing brand names, or separating the data can be a quick way of compiling a keyword list.


Related Content

The list of guides below might be useful if you are analysing this data and want to know more about it:

Related column headers in Raptor website crawler reports:


Benefits of Our Data

There are several benefits to analysing H1 header data, such as those listed below:

  • Identify pages with multiple H1 headers
  • Remove duplicate or unwanted H1 headers
  • Fix H1 headers with issues
  • Audit a site’s H1 headers
  • Scrape competitor h1 headers


Sign up Now for a Free 30-Day Trial. Audit H1 headers on your site and much more!