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H2 Count Data

H2 Header Count

H2 Header Count
Values Returned
Examples of How H2 Tag Count Data is Used
- Example 1: Content Per Header
- Example 2: Header Structure
- Example 3: Poor / Incorrect Usage
Simple Example of How This Data Is Counted
What We Do & What We Give You
Related Content
Benefits of Our Data


H2 Header Count

The number of H2 Headers found on a page. Typically, this should be limited to between 1 and 10 depending on the page and its content. There is no limit to the use of H2 Headers on a page other than the standard rules surrounding them.


Values Returned

The value we return for each URL is one of three, each detailed below:


This is a number from 0 to infinity (this excludes headers with errors)


No header tags are present on a page, the page cannot be accessed, or is not a HTML/Text page


When there are headers, but the tags are incorrectly implemented or broken


Examples of How H2 Tag Count Data is Used

There are various reasons why you would want to look at H2 Tag Count Data, we have set out some examples below.


Example 1: Content Per Header

For a page to have more than 4-5 H2 headers, one would expect there to be significant content on these pages. Using the word count of the headers, the word count of the page, and the total number of headers… We can calculate some interesting data:

(Word count – Word Count of Headers) / Number of headers = Content per header

You can sure this data up by removing estimated word counts from templated regions like menus. You can perform this on each page to identify pages with thin content per header or look at the site to get a more holistic perspective.


Example 2: Header Structure

When used in combination with other header data you can assess the header structure of a site or competitor sites. You can make assessments regarding any of the following:

  • Header structure issues
  • Content structure
  • Header hierarchy issues


Example 3: Poor / Incorrect Usage

frequently on pages containing a lot of h2 headers we find that they are used for styling font rather than heading relevant sections of content. You can review the data we provide in our reports to make assessments to help identify pages you may need to review manually.


Simple Example of How This Data Is Counted

In the example below, there is a total of 1 H2 headers:

  • <h1>first header</h1>
  • <h1>second header</h1>
  • <h2>third header</h2>
  • <h3>fourth header</h3>
  • <h3>fifth header</h3>
  • <h3>Sixth header</h3>

Using this data with other data you can see what percentage or ratio H2 headers are of the total headers on a page. In the example above, there are 6 heads and 1 are H2, meaning that 17% of the headers on this hypothetical page are H2 headers.


What We Do & What We Give You

We aggregate the amount of <h2>example</h2> tags on a tag in a single number. These tags must be open and closed correctly.


Related Content

The list of guides below might be useful if you are analysing this data and want to know more about it:

Related column headers in Raptor website crawler reports:


Benefits of Our Data

There are several benefits to analysing H2 header data, such as those listed below:

  • Gauge effectiveness of H2 headers
  • Help to determine h2 header structure
  • Use with content analysis
  • Improve an add to types of content optimisation
  • Audit a site’s headers & H2 headers specifically
  • Scrape competitor header data


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