The first H2 header from each HTML page.
Although not as influential as a H1 header, H2 headers are still a ranking factor that can be optimised for SEO. Furthermore, H2 headers are subject to structural rules that H1 headers often do not suffer from.
Our website crawler scrapes all H2 headers from every accessible page.
Within the column for ‘H2 (First), the options for the values we would return in the fields / cells are as follows:
This is the text we identified in the H2 header
There is a H2 header, but the txt is missing
When there Is no H2 header tag present
When there is a H2 header, but the tag is incorrectly implemented or broken
There are various reasons why you would want to look at H2 header data, we have set out some examples below.
A H2 should be under a H1, structurally on the page. Therefore, any page with a H2 but no H1 is not structured properly. This means that you could recommend that the H2 be changed to a H1 or a H1 be added to a page suffering this issue.
Adding H2 headers into break up and segment content into relevant targeted sections can improve the SEO of a site. Identifying large groups of pages that do not utilise this tag is a great opportunity to improve the SEO.
If there is only one h2 header, this is the column where you would find it. We scrape this from the first <h2> tag we find on a page. We simply scrape the contents of this tag, for example if we found this tag first of a page:
The data / text we would show in field would be “example header”.
We scrape pages from top to bottom, and this reflects the order by which we determine what header is first to last.
Looking at you competitor H2 headers can also help to reveal their keyword strategy, removing brand names, or separating the data can be a quick way of compiling a keyword list.
The list of guides below might be useful if you are analysing this data and want to know more about it:
Related column headers in Raptor website crawler reports:
- H1 (First)
- H1 (Second)
- H2 (First)
- H2 (Second)
- H2 (Third)
- H2 (Fourth)
- H2 (Fifth)
- H2 (Sixth)
- H Tag Word Count
- H Tag Count
- H1 Count
- H2 Count
- H3 Count
- H4 Count
- H5 Count
- H6 Count
There are several benefits to analysing H2 header data, such as those listed below:
- Optimise H2 headers for SEO
- Use Raptor to map H2 Headers
- Fix H2 headers with issues
- Identify structural problems with your headers
- Audit a site’s H2 headers
- Scrape competitor h2 headers
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