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HTML Pages

HTML Web Pages - Raptor SEO Data

HTML pages are typically the standard webpage that you would expect to view on a website. This metric shows the number of these pages we crawled during the crawl of your site.


To understand what this data means and how you can use it in any type of SEO analysis or technical audit. The data that our powerful SEO software that we produce provides hundreds of types of data, some of this is scraped from sites and some of it we calculate and analyse for you.  Learn more about what you see in the video guide below:




What This Data Means

When we crawl a site, we crawl all sorts of data such as images, CSS files, videos, etc. This can mean that a crawl night show 12,000 URLs while only having 300 pages (HTML pages). We show this metric so that you can see how many actual web pages there are on a site, excluding all other file types.


What Are HTML URLs

A HTML page is a file type, like an image that could be called ‘picture1123.jpeg’, in this instance the jpeg is the file type. HTML is a file type but the page itself also is made of HTML, which is a type of code sued to build web page, like the one you are reading.


Some pages use PHP (derived from Personal Home Page), webpages build in PHP often have an HTML output and are hence grouped into this category.


HTML Pages in More Detail

HTML Pages /documents include the following HTML components, most of which are analysed as part of the crawl of your site. All of the HTML components described in this section exist within the following tags:
All HTML components go here.


HTML Headings

These are the headings that head content and they come in 6 forms:

<h1>This is heading 1</h1> - Every HTMP page should have at least
<h2>This is heading 2</h2>
<h3>This is heading 3</h3>
<h4>This is heading 4</h4>
<h5>This is heading 5</h5>
<h6>This is heading 6</h6>

Headings are structured and should be used in the proper structure, if a H2 is used on a page, then a H1 must also be present. Also in this example a H1 should be above the H2 heading within the source code.

Learn more about HTML Header tags in this guide.


HTML Paragraphs

Paragraph HTML tags <P> contain the text on a HTML page:

<p>This is an example paragraph.</p>
<p>This is another example paragraph.</p>


HTML Links

HTML Links are the links you see on HTML pages, they use the following HTML code:

<a href="">HTML Page Link</a>

This looks like this when seen on a HTML page:

HTML Page Link

These links and the code can be used within paragraphs and lists.


HTML Images

Everyone is familiar with an image, but in HTML pages the code that defines something as an image is this:

<img src="exampleimage.jpg" alt="Example Alt Attribute" width="104" height="142">

In this example the height and width of the image is used to determine how large the image appears on the HTML page.


HTML Buttons

Button come in many forms and appear in a number of ways, typically they perform an action and so have JavaScript or CSS components that enable that action to take place. The example below is the start free trial button we have at the top of each page:

<button class="button-free-trial btn" type="button">Start Free Trial</button>


HTML Lists

HTML lists are common on pages and come in two primary forms:

An Unordered HTML List

<li>item x</li>
<li>item example</li>
<li>item because</li>

These HTML Lists look like this:

  • item x
  • item example
  • item because

An Ordered HTML List

<li>Item a</li>
<li>Item a</li>
<li Item a</li>

These HTML Lists look like this:

  • item a
  • item b
  • item c

HTML Styles

HTML Styles control how the font or items on a page look, for example the code to change the colour of font would look like this:

<p style="color:red;">I am red</p>

<p style="color:blue;">I am blue</p>

The HTML style to change the size of font would look like this:

<p style="font-size:50px;">I am big</p>

Ultimately you can use HTML styles to style anything on a page, such as making something bold or italic, but often CSS is used for frequently for may aspects.


HTML Titles

Otherwise known as page titles or title tags, these are code elements that exist within the <head…</head> section of the source code:

<title>Web Crawler | SEO Tools | Raptor - Digital Marketing Tools</title>

This guide is part of an extensive series of guides covering the data that we show in the summary tab of our SEO reporting feature. The following list of links shows all of the categories of data guides, videos and tutorials that we have. If you have any feedback on this or anything else, please fee free to get in touch: