HTTPS URLs - Raptor SEO Data
HTTPS URLs are URLs that use a secure protocol and every site and resource on the site should use HTTPS.
to get a deeper understanding of what the data we show in our SEO reporting features means. The data that our powerful SEO software that we produce provides hundreds of types of data, some of this is scraped from sites and some of it we calculate and analyse for you. Learn more about what you see in the tutorial video below:
What is HTTPS?
HTTPS is an acronym for ‘Hypertext Transfer Protocol Secure’ and is a secure extension of the Hypertext Transfer Protocol (HTTP). We explain in more detail how this network protocol works in the guide linked above.
HTTPS It is used as a secure version of communication between client web browsers and web servers. The communication protocol HTTPS is encrypted and uses Transport Layer Security (TLS), which was previously (predecessor), Secure Sockets Layer (SSL).
What this means in layman’s terms is that HTTPS is a secure way of accessing websites and web content. You can see if a site uses HTTPS (outside of our SEO web data) by looking at the URL:
By clicking this padlock icon, you can see that this brings up information just as that shown below:
Sometimes this is highlighted in green to imply the security and safety of your connection to the site.
Why is HTTPS So Important?
Google want you to use HTTPS for all the reasons explained above and they prefer sites that use it, which makes it a ranking factor. So not only does this benefit users, instil a sense of trust but it also helps with SEO.
Why Do We Show You HTTPS Data?
All sites should use HTTPS so if your site does not have any HTTPS pages then it should be upgraded to use this secure protocol. Also, if you notice that the site has both HTTP & HTTPS pages, this is a form of canonical duplication and should be resolved by implementing a permanent 301 redirect to force the use of HTTPS.
Having a site with a secure protocol that can be accessed without the security makes the point of implementing it redundant and so this is one way you can easily use our web crawler data and analysis to identify problems.
This guide is part of an extensive series of guides covering the data that we show in the summary tab of our SEO reporting feature. The following list of links shows all of the categories of data guides, videos and tutorials that we have. If you have any feedback on this or anything else, please fee free to get in touch:
- Canonical Content
- Content Data
- Linking Data
- Page Speed Data
- Meta Data
- Google Analytics Data