Images are a great way to punctuate content, enhance a page, engage users and convey massages in a simple an easy to understand form.
Images also provide several opportunities to improve the optimisation of a page, as such they should not be ignored, and the data Raptor’s web crawler provides allows you to do all of this.
The number of images found within the HTML of a page (but not within the CSS).
This is not a direct ranking factor but can provide some insight and opportunities for a site, especially when benchmarking against you competitors. Images are defined as having file extensions that qualify them as an image, such as but not limited to:
The file size of an image measured in Kilobytes (Kb).
This is a direct measurement of the file size on an image. Images are defined as having file extensions that qualify them as an image, such as but not limited to:
We do all the following with the web crawler’s scraped data, to identify:
- The number of images per page
- Filename of image
- Locations of image
- Image URL
- File type of image
- The size in Kb of each image
- Image dimensions (Coming Soon!)
This image data can be used for several things, but with just a small amount of filtering columns you can easily:
- Find pages with no images
- Identify inaccessible images
- Find pages with a lot of images
- Identify images with a large file size
- Correlate additional engagement traffic data with pages and image data
Page load times are massively affected by images, if images are large or poorly scaled to their requirements, they can slow down load times massively. Consequently, it is well worth reviewing the image data we provide to make this often quick easy and valuable improvements to page load times.
The list of guides below might be useful if you are analysing this data and want to know more about it:
Related column headers in Raptor website crawler reports:
There are several main benefits to analysing image data, some of the more popular ones we’ve listed below:
- Optimise images
- Fix images with issues
- Identify errors with images
- Audit a site’s images
- Advance your SEO
- Scrape competitor headers
We will soon be adding a slew of data to this section, things like image dimensions and much more so stay tuned or check our company updates for more details.
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