What We Do
Examples of how Linking Data Can Be Used
- Example 1 – Identify linking structure
- Example 2 – Identify the Most Linked to Pages
- Example 3 – Identify the Least Linked to Pages
- Example 4 – Orphaned Pages
Benefits of Our Data
The number of links pointing to each URL. This metric represents the amount on internal links point to a page / URL.
Within the column for ‘in links’, there is only one type of value returned for this which is as follows:
A number between 0 and infinity
This number is the total amount of links pointing to the URL on a row, regardless if any of the following is true or not:
- If the page being linking from is indexable or not
- If the page being linking from is canonical or not
- If the link is set to be ‘nofollow’
- If the link is set to be ‘follow’
The examples below show how this data can be used for SEO.
Filtering your site’s data to only include canonical, HTML/Text, Indexable page, then ordering them by ‘in links’; is a great way to see how you are defining your site’s structure. You can review this segment of data to see if it matches what you would either expect or intend.
Identifying the most linked to pages is a simple way to see if there are any immediate problems. For example, are you seeing your most valuable pages in the top of the list?
Pages with the least in links may be valuable pages that are not being adequately linked to internally.
Pages with no internal links or less than 3 can suffer from indexation problems, you can easily identify these pages with this metric.
The list of guides below might be useful if you are analysing this data and want to know more about it:
Related column headers in Raptor website crawler reports:
- External Links (Follow)
- External Links
- In Links (Nofollow)
- In Links (follow)
- In links (Unique Follow)
- In links (Unique)
- Outlinks (Follow)
- Outlinks (Unique)
There are several benefits to analysing internal linking data, such as those listed below:
- Identify internal linking Issues for SEO
- Identify all internal links
- Identify a site’s internal linking Structure
- Audit a site’s internal links profile
- Scrape competitor internal links
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