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In Links (Follow) Data

In Links (Follow)

In Links (Follow)
Returned Values
What We Do
Examples of how Linking Data Can Be Used
- Example 1: Distribution of Authority
- Example 2: Identify the Most (Follow) Linked to Pages
- Example 3: Identify the Least (Follow) Linked to Pages
- Example 4: Orphaned Pages / Zero Authority
Related Content
Benefits of Our Data


In Links (Follow)

The number of 'follow' links pointing to each URL. This metric represents the amount on follow internal links point to a page / URL.

This is a very important distinction, when looking at internal linking data, authority is only passed through follow links. So even if a page has 100 links, if only 10 of them are follow links, that page would receive a smaller amount of authority.


Returned Values

Within the column for ‘in links (Follow)’, there is only one type of value returned for this which is as follows:


A number between 0 and infinity


What We Do

This number is the total amount of follow links pointing to the URL of that row, regardless if any of the following is true or not:

  • The page linking to the URL is indexable or not
  • The page linking to the URL is canonical or not


Examples of how Linking Data Can Be Used

The examples below show how this data can be used for SEO.


Example 1: Distribution of Authority

Filtering your site’s follow in link data to only include canonical, HTML/Text, Indexable page, then ordering them by ‘in links (follow)’; is a great way to see how you are distributing authority throughout your site.

This segment of data can be assessed to see if it corresponds with what you would either expect or intend to see.


Example 2: Identify the Most (Follow) Linked to Pages

Identifying the most linked to pages (with follow links) is a simple way to see if there are any immediate problems with the flow of authority. For example, are you seeing your most valuable pages in the top of the list? If not, then you may want to add more follow links to those pages or remove links to other less valuable pages.


Example 3: Identify the Least (Follow) Linked to Pages

Pages with the least follow in links may be valuable pages that are not receiving as much authority as they could or should. You can use this data to help drive strategic decisions about hat pages to promote the most.


Example 4: Orphaned Pages / Zero Authority

Pages with no follow internal links will not be receiving any authority internally and may also suffer from indexation problems.


Related Content

The list of guides below might be useful if you are analysing this data and want to know more about it:

Related column headers in Raptor website crawler reports:


Benefits of Our Data

There are several benefits to analysing internal linking data, such as those listed below:

  • Identify internal linking Issues for SEO
  • Identify all follow internal links
  • Identify a site’s internal linking Structure
  • Audit a site’s follow internal links profile
  • Scrape competitor internal links


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