In Links (Nofollow)
The number of 'nofollow' links pointing to each URL. This metric represents the amount on nofollow internal links point to a page / URL.
This is a very important distinction, when looking at internal linking data, authority is not passed through nofollow links. So even if a page has 100 links, if 90 of them are nofollow links, that page would receive a smaller amount of authority than you might expect.
Within the column for ‘in links (Nofollow)’, there is only one type of value returned for this which is as follows:
A number between 0 and infinity
The examples below show how this data can be used for SEO.
Example 1: Identify Pages with Mostly NOFOLOOW Links
Pages that have very few Follow links often will have less authority and may not rank as well as they otherwise could do. This data can help you to identify this type of page.
This number is the total amount of links pointing to the URL on a row, regardless if any of the following is true or not:
- If the page being linking from is indexable or not
- If the page being linking from is canonical or not
The only requirement is that the link is set to ‘nofollow’.
The list of guides below might be useful if you are analysing this data and want to know more about it:
Related column headers in Raptor website crawler reports:
- External Links (Follow)
- External Links
- In Links (Nofollow)
- In Links (follow)
- In links (Unique Follow)
- In links (Unique)
- In Links
- Outlinks (Follow)
- Outlinks (Unique)
There are several benefits to analysing internal linking data, such as those listed below:
- Identify nofollow linking Issues for SEO
- Identify a site’s nofollow linking Structure
- Audit a site’s nofollow internal links profile
- Scrape competitor nofollow links
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