Cookies disclaimer

I agree Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.

In links (Unique) Data

In links (Unique)

In links (Unique)
Returned Values
What We Do
Examples of how Linking Data Can Be Used
Example 1: Identify how many pages link to a URL
Related Content
Benefits of Our Data

 

In links (Unique)

The number of unique links (one per page) pointing to each URL. If a page has multiple links to the same URL, we count this as one ‘unique’ link.

This is valuable to know as Google typically only considers the first link on a page to any URL. A page may have 1,000 in links, but only 100 unique in links. This can affect the authority a page receives depending on whether those links are ‘follow’ or ‘nofollow’.

Returned Values

Within the column for ‘in links (Unique)’, there is only one type of value returned for this which is as follows:

Number

A number between 0 and infinity

 

What We Do

This number is the total amount of links pointing to the URL.

In this case, we only count one link from any URL, so if a page links to a URL 5 times, we could that as 1 link. We count links regardless if any of the following is true or not:

  • If the page being linking to is indexable or not
  • If the page being linking to is canonical or not
  • If the link is set to be ‘nofollow’
  • If the link is set to be ‘follow’

We look at the first link on a page when determining what link to count.

 

Examples of how Linking Data Can Be Used

The examples below show how this data can be used for SEO.

 

Example 1: Identify how many pages link to a URL

Because of the way we count these unique in links, they also represent how many pages link to a URL. You can use this data to help identify a type of linking structure. Such as:

  • Pages linked to from every page
  • Pages linked to from just one page

 

Related Content

The list of guides below might be useful if you are analysing this data and want to know more about it:

Related column headers in Raptor website crawler reports:

 

Benefits of Our Data

There are several benefits to analysing internal linking data, such as those listed below:

  • Identify unique linking Issues for SEO
  • Identify all unique links
  • Identify a site’s unique linking Structure
  • Audit a site’s unique links profile
  • Scrape competitor unique internal links

 

Sign up Today for a Free 30-Day Trial. Identify Linking issues and structures throughout a site