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Long Page Titles

Long Page Titles | Canonical Pages

In this guide we describe what this page title is, what the check is, how it works, and we provide context as to why this SEO check is performed. The long page title check is performed exclusively on canonical pages (pages with a self-referential canonical tag) within this part of reporting.


Long Page Title Pages

Any page title correctly implemented on a canonical page that exceeds 70 characters including spaces and punctuation, is defined as too long.

Every canonical page should contain a unique and optimised page title within in the <head> section of the source code and it should contain no more than 70 characters.


What is a Page Title?

A page title is a tag containing text that exists in the source code of a page and is only visible or used in Search Engine Result Pages (SERPs). Page titles are one of the most powerful on-page direct ranking factors in SEO. The page should contain the page’s target keywords to drive relevance between the page and the keywords you want it to rank for.

The page title can directly influence the organic visibility of each page for the keywords you want to get traffic for. As such this SEO component should be made a priority where issues are detected.

The page title including the HTML tags (of our homepage) sits in the <head> section of the source code and looks like this:

<title>Web Crawler | SEO Tools | Raptor - Digital Marketing Tools</title>


What is a Canonical Page?

A canonical page is a webpage that has a self-referential canonical tag present on it. A canonical tag advises Google as to the preferred / original version of content. If a page / piece of content is accessible from multiple URLs or is long across multiple pages, a canonical tag helps to define the ‘canonical’ version.

A canonical tag contains a URL and if that URL matches the URL of the page being accessed, it is defined as a canonical page. Canonical pages are typically the ‘SEO’ pages of a site as they are most likely to appear in the search results. The canonical tag of our homepage looks like this in HTML:

<link rel="canonical" href="">


What is a Long Page title?

A long page title is where a canonical page has a page title correctly implemented within the HTML, but the content of the tag exceeds 160 characters in length.

Page titles that exceed the character limit of 70 characters will be truncated within the search results and so the extra content over the character limit will not show. This means that any text after the 70th character will not show in the search results. This could mean that the call to action or vital USP is not showing to users in the SERPs.

Long page titles should be re-written to fit into the character limit, to take full advantage of the space available and encourage clicks.

Learn more about page titles and how to optimise them to help improve the organic visibility of any website.


What Do We Check & How?

Raptor’s SEO audit tool crawls a site and extracts the contents of all the page title tags it can find. If the tag contains more than 160 characters of text (including, numbers, spaces, punctuation, and special characters) we define the page to have a ‘long page title’.

A page will need to be canonical and the page title tag will need to be correctly implemented in the source code for it to show in the ‘canonical pages’ section of the SEO Errors tab.

We present the data for this in the reporting tabs and SEO audit charts within our software. The raw data is also available to download from the export tab within reporting, where you can get both CSV and XLXS files for any project or site.

Because these checks are performed exclusively on canonical pages, if a long page title is found on a non-canonical page it would not be flagged as an error here. You will be able to see all long page title pages under the ‘page title’ category in the SEO Errors report.


What Should You Do with This Data?

You can use our software to identify long page titles across your site and you can use that data to:

  • Re-write page titles of affected pages
  • Improve the organic visibility of the affected pages
  • Provide the list of long page title pages to a client
  • Count & review SEO issues on a website