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Meta Data

Meta Data

Meta Data
What We Give You
- Meta description
- Meta Description (Length)
- Meta Keywords
- Meta Keywords (Length)
- Page title
- Page Title (Length)
What We Crawl, Scrape, Check & Analyse for You
What This Can Tell You
Related Content
Benefits of Meta Data

Meta Data

Meta data plays a very significant role in the SEO of a site with both Page Titles and Meta Descriptions having a powerful affect on ranking for keywords. As such, auditing meta data from a site is very common and a cornerstone of many SEO audits.

Our website Crawler scrapes all the meta data from every accessible page on a site.

 

What We Give You

Currently our web crawler scrapes, stores, visually represents, analysis and makes available for download a range of meta data. We record all the below types of meta data or calculations based on the data itself. Additionally, we scrape multiple iterations of these components on the same page, should more than one exists on a page.

If a page is inaccessible for any reason, we cannot show any meta data.

 

Meta description

This is scraped from every page but is the text of the meta description of a page.

Detail:

This is the content of the meta description tag, scraped from the URL, we collect the data from this tag highlighted in red font in the below example:

  • <meta name=" description" content="Really compelling meta description encouraging user to click with a good USP and call to action”/>

This is taken from the first tag of this kind we find on the page and in the correct location, if there are more than one version of these tag on a page.

If there is just one version of the meta description tag on a page, we scrape the contents of this tag, regardless of whether the tag is in the wrong part of the source code. Even if the tag has other code-based implementation problems we may still be able to scrape the contents of the tag successfully.

 

Meta Description (Length)

The number of characters including punctuation and spaces of the meta description.

Detail:

This number of characters that we count in a meta description is based on the characters highlighted in red in the example below:

  • <meta name="description" content="Example meta description goes here!!”/>

There are 36 characters within the text “Example meta description goes here!!” when you include the spaces and punctuation.

 

Meta Keywords

This is scraped from every page but is the text of the meta keywords of a page.

Detail:

This is the content of the meta keywords tag, scraped from the URL, we collect the data from this tag highlighted in red font in the below example:

  • <meta name="keywords" content="example keyword,only used for bing,really broad term”/>

This is taken from the first tag of this kind we find on the page and in the correct location, if there are more than one version of these tag on a page.

If there is just one version of the meta keyword tag on a page, we scrape the contents of this tag, regardless of whether the tag is in the wrong part of the source code. Even if the tag has other code-based implementation problems we may still be able to scrape the contents of the tag successfully.

 

Meta Keywords (Length)

The number of characters including punctuation and spaces of the meta keywords.

Detail:

This number of characters that we count in a meta keywords is based on the characters highlighted in red in the example below:

  • <meta name="keywords" content="example keyword,only used for bing,really broad term”/>

There are 52 characters within the text “example keyword,only used for bing,really broad term” when you include the spaces but remove the punctuation the separates the keywords.

Where there is no meta keywords tag on a page this field will be left blank.

 

Page title

This is scraped from every page but is the text of the page title (meta title) of a page.

Detail:

This is the content of the page title, scraped from the URL, we collect the data from this tag highlighted in red font in the below example:

  • <title>Awesome Product | Best Price + Why us | Brand Name</title>

This is taken from the first tag of this kind we find on the page and in the correct location, if there are more than one version of these tag on a page.

If there is just one version of the page title on a page, we scrape the contents of this tag, regardless of whether the tag is in the wrong part of the source code. Even if the tag has other code-based implementation problems we may still be able to scrape the contents of the page title successfully.

Where there is no page title on a page this field will be left blank.

Page Title (Length)

The number of characters including punctuation and spaces of the page title.

Detail:

This number of characters that we count in a meta title, otherwise known as a page title, is based on the characters highlighted in red in the example below:

  • <title> Awesome Product | Best Price + Why us | Brand Name </title>

There are 50 characters within the text “Awesome Product | Best Price | Brand Name” when you include the spaces, pipes or any punctuation & symbol.

 

What We Crawl, Scrape, Check & Analyse for You

We do all the following with the web crawler’s scraped data, to determine:

  • The contents of meta tags
  • The number of characters in a meta tag

We do this for every accessible HTML/Text page that we find on a site.

 

What This Can Tell You

This canonical data can be used for several things, but with just a small amount of filtering columns you can easily see of meta data is:

  • Too long
  • Too short
  • Missing
  • Optimised
  • Not Optimised
  • Duplicated
  • Contains placeholder text
  • Well written, compelling, etc

 

Related Content

The list of guides below might be useful if you are analysing this data and want to know more about it:

Related column headers in Raptor website crawler reports:

 

Benefits of Meta Data

There are several main benefits to analysing meta data, we have listed some of the more popular uses below:

  • Identify pages missing meta data
  • Identify pages with duplicate meta data
  • Identify pages with Poorly Implemented meta data
  • Identify all meta data issues
  • Optimise a site’s Meta Data
  • Scrape keywords from competitor sites
  • Map new meta data against current meta data
  • Scrape competitor meta data

 

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