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Meta Description (Length) Data

Meta Description (Length)

Meta Description (Length)
Values Returned
What We Do
Examples of how Meta Data Can Be Used
- Example 1: Identify Meta Descriptions that are too long
- Example 2: Identify Meta Descriptions that are too short
Related Content
Benefits of Meta Data

 

Meta Description (Length)

This is the length of the meta description tag contents in characters, including letters, spaces, numbers and punctuation. Raptor’s web crawler calculates this value and makes it available for download when you are exporting reports.

 

Values Returned

Within the column for ‘meta description (length)’, there four values that can be returned for this which are as follows:

Number">

A number representing the amount of characters within the meta description

“”

When the contents of the meta description tag is empty

Missing

When the meta description tag is not present on a HTML/Text page

 

If the URL is not a HTML/Text page or is inaccessible

 

What We Do

The number of characters including punctuation and spaces of the meta description.

Detail:

This number of characters that we count in a meta description is based on the characters highlighted in red in the example below:

  • <meta name="description" content="Example meta description goes here!!”/>

There are 36 characters within the text “Example meta description goes here!!” when you include the spaces and punctuation.

 

Examples of how Meta Data Can Be Used

The examples below show the two most common uses for meta description data, in terms of how it can be used for SEO.

 

Example 1: Identify Meta Descriptions that are too long

Meta descriptions that are too long will often be truncated in the SERPs (search Engine Results Page). This means that some of the sales message is cut off and is hence not shown, this could be the CTA (Call to Action). You can filter data very easily to identify pages that exceed the maximum length of a meta description.

 

Example 2: Identify Meta Descriptions that are too short

Meta descriptions that are to short often are not taking advantage of the space afforded them to create compelling sales messaging and encourage clicks. You can raptor’s web data to identify these pages easily.

 

elated Content

The list of guides below might be useful if you are analysing this data and want to know more about it:

Related column headers in Raptor website crawler reports:

 

Benefits of Meta Data

There are many significant benefits to analysing meta descriptions, we have detailed most of the more popular ones below:

  • Identify pages with long meta descriptions
  • Identify pages with short meta descriptions
  • Identify pages with missing meta descriptions

 

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