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Missing Meta Description Pages

Missing Meta Description Pages - Raptor SEO Data

Meta descriptions are an indirect ranking factor as they have a powerful impact on Click Through Rate (CTR). They should encourage people to click on your organic listings and reflect the content that the user will find on the page. Failing to specify a meta description means that Google will use content from the page within the search results. This will often not be optimised to encourage CTR and can lead to reduced organic visibility.

Ensure that all meta descriptions are both present and unique across all pages that you want to appear in the search results.



Meta decryptions are like your sales message to the world, they should accurately and fairly promote the content on the page while encouraging click through rate (CTR). CTR is a direct algorithmic ranking factor and is a powerful one, so although the meta description and keyword usage within it is not a direct ranking factor, it is still hugely important.

This and the other videos in this series show how our web crawler collects data, where it collects it from and how that is processed and summarised for you. Our SEO reporting feature is designed to quickly and easily draw your attention to where it is most needed. We detail every type of error is the meta data section relevant to most SEO audits and provide the ability for you to interrogate this online or download it into reports where you can analyse it offline.

If you’re keen to learn more about this metric and what it means, check out our extensive guides on meta data, meta descriptions and page titles, or any of the other data in our SEO software, please check out the guides below:


For more support on this metric also see:

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