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Missing Page Titles

Missing Page Titles | Canonical Pages

In this guide we describe what this Page Title is, what the check is, how it works, and we provide context as to why this SEO check is performed. The missing Page Title check is performed exclusively on canonical pages (pages with a self-referential canonical tag) within this part of reporting.


Missing Page Title Pages

Any canonical page that does not have a Page Title present within the <head> section of the HTML source code is defined as ‘missing a Page Title’. All canonical pages should have a unique Page Title present in the <head> section of the source code.


What is a Page Title?

A page title is a tag containing text that exists in the source code of a page and is only visible or used in Search Engine Result Pages (SERPs). Page titles are one of the most powerful on-page direct ranking factors in SEO. The page should contain the page’s target keywords to drive relevance between the page and the keywords you want it to rank for.

The page title can directly influence the organic visibility of each page for the keywords you want to get traffic for. As such this SEO component should be made a priority where issues are detected.

The page title including the HTML tags (of our homepage) sits in the <head> section of the source code and looks like this:

<title>Web Crawler | SEO Tools | Raptor - Digital Marketing Tools</title>


What is a Canonical Page?

A canonical page is a webpage that has a self-referential canonical tag present on it. A canonical tag advises Google as to the preferred / original version of content. If a page / piece of content is accessible from multiple URLs or is missing across multiple pages, a canonical tag helps to define the ‘canonical’ version.

A canonical tag contains a URL and if that URL matches the URL of the page being accessed, it is defined as a canonical page. Canonical pages are typically the ‘SEO’ pages of a site as they are most likely to appear in the search results. The canonical tag of our homepage looks like this in HTML:

<link rel="canonical" href="">


What is a Missing Page Title?

A missing Page Title is where a canonical page does not have a Page Title tag present in the correct part of the source code (the <head> section).

This component of a webpage is often overlooked and so it is possible to have a lot of pages with missing Page Titles. This is one of the more common errors and one of the easiest to fix in terms of both technical know-how and effort required.

Learn more about page titles and how to optimise them to help improve the organic visibility of any website.


What Do We Check & How?

Our SEO auditing tool crawls every page and looks for the Page Title tag if it cannot find this tag, the page is determined to be missing a Page Title.

If a Page Title tag is present on a page but contains no text, this would be defined as an ‘empty Page Title’ not a missing Page Title.

We present the data for this in the reporting tabs and SEO audit charts. The raw data is also available to download from the export tab in reporting, where you can get both CSV and XLXS files for any project or site.

As mentioned previously, these checks are performed exclusively on canonical pages, so if a Page Title is missing from a non-canonical page this would not be flagged as an error here. You will be able to see all missing Page Title sets under the ‘Page Title’ category in the SEO Errors report.


What Should You Do with This Data?

You can use our SEO Tools to identify missing Page Titles across your site and you can use that data to:

  • Write new Page Titles for affected pages
  • Improve the organic visibility of the affected pages
  • Provide the list of missing Page Titles to a client
  • Count & evaluate SEO issues on a website