Multiple Page Titles | Canonical Pages
In this guide we describe what this Page Title is, what the check is, how it works, and we provide context as to why this SEO check is performed. The multiple Page Title check is performed exclusively on canonical pages (pages with a self-referential canonical tag) within this part of reporting.
Multiple Page Titles
If a single canonical page contains multiple Page Titles, it is defined as having this specific issue. All canonical pages should have just one Page Title tag present and this tag should be unique and within the character limit.
What is a Page Title?
A page title is a tag containing text that exists in the source code of a page and is only visible or used in Search Engine Result Pages (SERPs). Page titles are one of the most powerful on-page direct ranking factors in SEO. The page should contain the page’s target keywords to drive relevance between the page and the keywords you want it to rank for.
The page title can directly influence the organic visibility of each page for the keywords you want to get traffic for. As such this SEO component should be made a priority where issues are detected.
The page title including the HTML tags (of our homepage) sits in the <head> section of the source code and looks like this:
<title>Web Crawler | SEO Tools | Raptor - Digital Marketing Tools</title>
What is a Canonical Page?
A canonical page is a webpage that has a self-referential canonical tag present on it. A canonical tag advises Google as to the preferred / original version of content. If a page / piece of content is accessible from multiple URLs or is multiple across multiple pages, a canonical tag helps to define the ‘canonical’ version.
A canonical tag contains a URL and if that URL matches the URL of the page being accessed, it is defined as a canonical page. Canonical pages are typically the ‘SEO’ pages of a site as they are most likely to appear in the search results. The canonical tag of our homepage looks like this in HTML:
<link rel="canonical" href="https://raptor-dmt.com/">
What Are Multiple Page Titles?
Where one canonical page has more than one Page Title it is defined as having ‘multiple Page Titles’. Canonical pages should, for the most part, have unique page titles that contain target keywords and encourage clicks. Multiple page titles often imply poorly optimised pages and are a quick win in terms of improving the SEO of the site.
This problem can manifest in many ways, such as having two different or identical Page Titles on the same page. If they are the same, the problem is less severe. If they are different, you may be showing the wrong Page Title in the SERPs. This sends a mixed message to Google about what you want and could lead to reduced organic visibility over time.
Learn more about page titles and how to optimise them to help improve the organic visibility of any website.
What Do We Check & How?
Raptor’s SEO audit tool crawls every page and extracts the Page Titles where present, and later during the analysis phase, flags any page with more than one. Where our tool identifies pages that have multiple Page Titles, we mark them as being a ‘multiple Page Title’ pages.
We present the data for this in the reporting tabs and SEO audit charts. The raw data is also available to download from the export tab in reporting, where you can get both CSV and XLXS files for any project or site.
As mentioned previously, these checks are performed exclusively on canonical pages, so if a Page Title is multiple across multiple non-canonical pages this would not be flagged as an error here. You will be able to see all multiple Page Title sets under the ‘Page Title’ category in the SEO Errors report.
What should you do with this data?
You can use our software to identify multiple Page Titles across your site and you can use that data to:
- Re-write the affected Page Title
- Improve the organic visibility of the affected pages
- Provide the list of multiple Page Title sets to a client
- Count errors on a site