Navigation is important to both users and robots or search engines crawling and indexing a site. We collect some navigational data to help your improve the accessibility of your content for users and robots alike.
Currently Raptor provides two sets of navigation data, each described below in more detail. The headings below are the column headers you will find in our reports, download and exports. This helps to clarify the terminology that we use consistently throughout our web crawler.
The depth of a page within the structure of the site.
This number reflects the minimum number of clicks required to navigate to a URL from the home page. This number can be used for a lot of different things, but often SEO’s will look, at least initially, for pages that are more than 3 clicks away from the home page.
Bear in mind that is a comprehensive sitemap is linked to from the footer of every page, all pages will be within two clicks of the home page.
The URL that a page is redirecting to.
This shows the final page being redirected to. For example; ‘page a’ redirects to ‘page b’, and page b redirects to ‘page c’… In this example, both pages a and b, would return the value of ‘page c’ as the “Redirect to” field as ‘page c’ is the final page in a redirect chain.
The “Redirect to” URL can be any page, other than a page itself being redirected to another URL. By this, we mean it could return any status code (except 3XX codes as these are redirects), be non-indexable or non-canonical.
The “Redirect to” column includes pages that are not on the same domain or sub-domain.
We do all the following with the web crawler’s scraped data, to determine:
- How many clicks a page is away from the home page
- The destination URL of any kind of redirect
This canonical data can be used for several things, but with just a small amount of filtering columns you can easily:
- Pages that are hard to find
- Pages that might be devalued by Google
- Pages that might not be indexed
- The most common page/s being redirected to
The list of guides below might be useful if you are analysing this data and want to know more about it:
Related column headers in Raptor website crawler reports for this topic are as follows:
There are several main benefits to analysing navigation data, some of the more popular ones we’ve listed below:
- Identify hidden content
- Analyse redirects
- Save Time collecting and exporting data
So why not sign up for a Free 30-Day Trial today. Check for any Navigation issues on your site.