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‘WWW URLs’ are URLs that are accessible using the ‘www’ such as

What Is WWW?

WWW is an acronym for ‘World Wide Web’ and is a prefix to a URL such as:

A non-www URL would look like this:

The video below shows where to find non-www URL data in our software and what it means.




Why Do We Show You URLs with No WWW in them?

There is really only one reason to look at this and that is for canonical duplication issues. It doesn’t matter is your site uses www or not, the only thing that matters is that the site uses only one version. If your site is accessible from multiple URLs then it can suffer canonical duplication issues.

The image below shows you how many URLs we found not using the www:




You can use this to identify if there are any duplication issues. There is no real advantage to using either, but we prefer not to use the www to keep the URL shorter as this can impact click through rate. But the mere presence of the www has no demonstrable affect on SEO.

This guide is part of an extensive series of guides covering the data that we show in the summary tab of our SEO reporting feature. The following list of links shows all of the categories of data guides, videos and tutorials that we have. If you have any feedback on this or anything else, please fee free to get in touch: