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OpenGraph Data

OpenGraph Data

OpenGraph (OG) Facebook Tags
What We Give You
- OG description
- OG description count
- OG image
- OG image count
- OG title
- OG title count
- OG type
- OG type count
- OG URL
- OG URL count
What We Crawl, Scrape, Check & Analyse for You
What This Can Tell You
Related Content
Benefits of OpenGraph Tag Data

 

OpenGraph (OG) Facebook Tags

OG Tags are used to control how our content appears when shared on Facebook by means of tags that define or stipulate specific aspects such as the image or text. We scrape this data and present it in reports so that you can review and analyse it for opportunities.

 

What We Give You

Currently Raptor we provide multiple types of OpenGraph Tag data about a site, these are all detailed below.


OG description

We scrape the content of the Opengraph Facebook 'description' tag.

Detail:

The OG (OpenGraph) description tag is used by Facebook and although not a direct SEO ranking factor, is useful information to scrape from a site. The example shown below, illustrates the content that is scraped, and which propagates the fields for this column:

<meta name="description" content="By implementing Open Graph meta tags on each page of the site it is possible to control how those pages appear in social media channels when shared.">

  • If a page is missing the tag, we leave the field blank.
  • Whereas if the tag is present but the content is not specified, we use “Description Not Specified”.
  • If more than one of these tags exists on the page, we choose either the first one we find within the correct location or the first one we find.

 

OG description count

The number of Opengraph Facebook 'description' tags on a page.

Detail:

There are less than common cases where multiple versions of the same OG (Opengraph) Facebook tags can be implemented on a page. This simple count enables you to ensure that no pages have more than one OG description tag present on them.

 

OG image

We scrape the content of the Opengraph Facebook 'image' tag.

Detail:

The OG (OpenGraph) image tag is used by Facebook and although not a direct SEO ranking factor, is useful information to scrape from a site. The example shown below, illustrates the image URL that we scrap on each page. This URL of the image is what propagates the fields for the “OG Image” column:

<meta  property="og:image" content="https://images.raptor-dmt.com/social/open-graph-&-social-media-tags-facebook.jpg">

  • If a page is missing the tag, we leave the field blank.
  • Whereas if the tag is present but the content is not specified, we use “Image Not Specified”.
  • If more than one of these tags exists on the page, we choose either the first one we find within the correct location or the first one we find.

 

OG image count

The number of Opengraph Facebook 'image' tags on a page.

Detail:

There are less than common cases where multiple versions of the same OG (Opengraph) Facebook image tags can be implemented on a page. This simple count enables you to ensure that no pages have more than one OG image tag present on them.

 

OG title

We scrape the content of the Opengraph Facebook 'title' tag.

Detail:

The OG (OpenGraph) title tag is used by Facebook and although not a direct SEO ranking factor there are benefits to scraping this data from a site. The example shown illustrates below the specific text (red) that Raptor scrapes:

<meta  property="og:title" content="Open Graph & Social Media Tags | Social Media | Raptor">

The red text is what is displayed in the fields under this column.

  • If a page is missing the tag, we leave the field blank.
  • Whereas if the tag is present but the content is not specified, we use “Title Not Specified”.
  • If more than one of these tags exists on the page, we choose either the first one we find within the correct location or the first one we find.

 

OG title count

The number of Opengraph Facebook 'title' tags on a page.

Detail:

There are less than common cases where multiple versions of the same OG (Opengraph) Facebook title tags can be implemented on a page. This simple count enables you to ensure that no pages have more than one OG title tag present on them.

 

OG type

We scrape the content of the Opengraph Facebook 'type' tag.

Detail:

The OG (OpenGraph) type tag is also used by Facebook and is not a direct SEO ranking factor. There are however, other benefits to both scraping and analysing this data. Illustrated in the example below you can see the specific text (red) that Raptor scrapes:

<meta  property="og:type" content="Article">

The red text is what is displayed in the fields under this column.

  • If a page is missing the tag, we leave the field blank.
  • Whereas if the tag is present but the content is not specified, we use “Type Not Specified”.
  • If more than one of these tags exists on the page, we choose either the first one we find within the correct location or the first one we find.

 

OG type count

The number of Opengraph Facebook 'type' tags on a page.

Detail:

There are less than common cases where multiple versions of the same OG (Opengraph) Facebook type tags can be implemented on a page. This simple count enables you to ensure that no pages have more than one OG type tag present on them.

 

OG URL

We scrape the content of the Opengraph Facebook 'URL' tag.

Detail:

The OG (OpenGraph) URL tag is also used by Facebook and is not a direct SEO ranking factor. Illustrated in the below example, you can see the specific text (red) that Raptor scrapes from this OG tag:

<meta  property="og:url" content="https://raptor-dmt.com/seo/terms/">

The red text is what is displayed in the fields under this column.

  • If a page is missing the tag, we leave the field blank.
  • Whereas if the tag is present but the content is not specified, we use “URL Not Specified”.
  • If more than one of these tags exists on the page, we choose either the first one we find within the correct location or the first one we find.

 

OG URL count

The number of Opengraph Facebook 'URL' tags on a page.

Detail:

There are less than common cases where multiple versions of the same OG (Opengraph) Facebook URL tags can be implemented on a page. This simple count enables you to ensure that no pages have more than one OG URL tag present on them.

 

What We Crawl, Scrape, Check & Analyse for You

We do all the following with the web crawler’s scraped OpenGraph Tag data, to determine:

  • What pages have OpenGraph Tags
  • What pages are Missing OpenGraph Tags
  • What pages are missing specific Tags
  • The number of cards on each page

 

What This Can Tell You

Sitemap data can be used for many things, such as easily and quickly identifying:

  • If Tags are optimised
  • If Tags are implemented properly
  • If Tags are missing
  • If there are multiple Tags of the same type on a single page

 

Related Content

The list of guides below might be useful if you are analysing OpenGraph Tag data and want to know more about it:

Related column headers in Raptor website crawler reports for OpenGraph Tags are as follows:

 

Benefits of OpenGraph Tag Data

There are several main benefits to analysing our OpenGraph Tag data, some of the more popular ones we’ve listed below:

  • Identify OpenGraph Tags
  • Optimise OpenGraph Tags
  • Identify Missing Cards

 

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