The number of links pointing to other pages on the same domain, for each URL. This metric represents the amount of internal links on a page.
Within the column for ‘Outlinks’, there is only one type of value returned for this which is as follows:
A number between 0 and infinity
This number is the total amount of links pointing to a different URL on the same domain or sub-domain, regardless if any of the following is true or not:
- If the page being linking to is indexable or not
- If the page being linking to is canonical or not
- If the link is set to be ‘nofollow’
- If the link is set to be ‘follow’
The examples below show how this data can be used for SEO.
Pages with very high numbers of internal links distribute that authority in smaller packets than pages with fewer links. You can use this metric to find these pages, to manually review. This can also provide a good indication of the minimum links on a page based on the menu and footer links.
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The list of guides below might be useful if you are analysing this data and want to know more about it:
Related column headers in Raptor website crawler reports:
- External Links (Follow)
- External Links
- In Links (Nofollow)
- In Links (follow)
- In links (Unique Follow)
- In links (Unique)
- In Links
- Outlinks (Follow)
- Outlinks (Unique)
There are several benefits to analysing internal linking data, such as those listed below:
- Identify out linking Issues for SEO
- Identify all out links
- Identify a site’s out linking Structure
- Audit a site’s out links profile
- Scrape competitor internal links
Sign up Today for a Free 30-Day Trial. Identify out linking issues and structures throughout a site.