The number of unique links pointing to other pages on the same domain. This metric represents the amount of unique internal links on a page… Which means if there are multiple links to the same URL located on a page, we count them as one in total.
Within the column for ‘Outlinks (Unique)’, there is only one type of value returned for this which is as follows:
A number between 0 and infinity
The examples below show how this data can be used for SEO.
Pages with very high numbers of internal links distribute that authority in smaller packets than pages with fewer links. You can use this metric to find these pages, to manually review. This can also provide a good indication of the minimum links on a page based on the menu and footer links.
This number is the total amount of unique links pointing to a different URL on the same domain or sub-domain.
In this case, we only count one link from any URL, so if a page links to a URL 5 times, we could that as 1 link. We count links regardless if any of the following is true or not:
- If the page being linking to is indexable or not
- If the page being linking to is canonical or not
- If the link is set to be ‘nofollow’
- If the link is set to be ‘follow’
We look at the first link on a page when determining what link to count.
The list of guides below might be useful if you are analysing this data and want to know more about it:
Related column headers in Raptor website crawler reports:
- External Links (Follow)
- External Links
- In Links (Nofollow)
- In Links (follow)
- In links (Unique Follow)
- In links (Unique)
- In Links
- Outlinks (Follow)
There are several benefits to analysing internal linking data, such as those listed below:
- Identify unique out link Issues for SEO
- Identify all unique out links
- Identify a site’s unique out linking Structure
- Audit a site’s unique out links profile
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