Page Speed Data
Page speed plays a hugely important aspect in SEO today, especially with mobile fist indexing. This is because the load time of a page can dissuade a user from accessing the page or using the site. As such Google rank this directly into their ranking algorithm.
At Raptor our web crawler and SEO tools collect and analyse page speed and provide you with a summary of our findings within this section of the software. The video below provides a brief overview of this data.
Slow page times can hurt rankings, organic visibility and mobile visibility very strongly. At Raptor our web crawler detects all page speed components and summarises them for you. Never before has page speed been so easy to identity. We show slow pages and fast pages, making identify issues s simple task.
What is Page Speed Data?
Page speed data otherwise known as page load times is measured in seconds to two decimal places. We collect this data and show it in a distribution of pages per load time to show you how your site performs from a load time perspective. Actual load time will obviously vary depending on what your internet speed is, the processing power of your computer, how many tabs you’re browsing at once, down to the distance you are from the webserver loading the content.
Our SEO tools uses an advanced web crawler to scrape web / SEO data from any site that we crawl, we use a UK based server to text the load times of pages. We provide this as an indication primarily so that you can find slow pages on your site or simply boast about how super quick it is.
How to Get More Detailed Information
There are two tools that already do such a good job of analysing page speed that we only cover some of the most basic info in our tool. If you are suffering major page speed issues, we recommend you use one of the two tools:
Google PageSpeed Insights
This is a great tool but is intended for more advanced users, unfortunately page speed issues can be quite complex to fix unless its just reducing image sizes or file size. The biggest selling point of this tool is that it is completely free to use and highlights why page speed data is so important, as Google give you a tool for free to analyse this data for any site.
Google’s PageSpeed tool breaks down mobile speed and desktop speed:
This is important because most internet access is done on mobile devices, simply go to the Google tool https://developers.google.com/speed/pagespeed/insights/ and type in or copy a URL and after the analysis is finished this is what you will see:
We take page load time seriously and other than pages with a ton of videos most of our load times are acceptable for our business at this time. What this image shows is that we have a score of 82/100 for the page we analysed. Bear in mind that unless you build an API, you will need to analyse each page separately.
Similarly, for desktop we have a very good score for this page of 94/100, which is really good, and we are happy with this. Funnily enough some of Google’s own tools like tag manager violate their own recommendations, so you can only use this information to some degree.
Bear in mind also that although Google make these recommendations not all of them are factored into their ranking algorithm. Its also worth noting the load time itself is not their main concern, it’s the components of the page that could be better.
You can review these components and see which are worth implementing and which are perhaps too much effort for too little return.
This is a great tool, and if you are into page speed or have page speed issues, it is without exception the best on the market. They provide comprehensive breakdowns of loaded components; load times based on regions and provide a free version.
The screenshot below shows the data Pingdom provide for the same page we used in the Google PageSpeed Insights example. Simply go to https://tools.pingdom.com/ and enter a URL and choose a location to ping it from and you will see this:
Like Google, these guys provide tables of expandable information on what they have detected while crawling the page and measuring the load times:
What Doe Raptor’s Page Speed Data Give You?
We provide a range of datapoints about page speed such as file sizes, load times and whether images are using next gen formats. We also provide visual data like that shown in the chart below:
We also provide this data as numbers firstly in the summary tab of our repotting tool, see image below:
You can also use our reporting tool compare any two crawls to identify changes, which are shown in the last (right hand column above). We provide a brief description of what each check or data means but you can also click on the data and see all the pages that fall into the category as per the screenshot below:
From here you can see all the URLs that load in the specified category and their load time as well as some other information about the page. From here you can easily identify your slowest pages and use the other data that Raptor provides or the other we mentioned to analyse those pages in more detail.
What Data is Included in the Page Speed Summary?
We include the following metrics, which you can read more about in the following sections:
< 1 Sec Pages
These are fast pages that load in less than 1 second. Read more about what this means by clicking the link to pages that load in less than 1 second.
1 - 2 Sec Pages
These are reasonably fast pages that load in between 1 & 2 seconds, Google recommends that pages load in less than 2 seconds, but this is a rule of thumb, the aim should be much faster. Read more about what this means by clicking the link to pages that load 1 & 2 seconds.
2 - 3 Secs Pages
These are reasonably slow pages that load in between 2 & 3 seconds, Google recommends that pages load in less than 2 seconds, this is more than 2 seconds, so we flag this as an actual error. Read more about what this means by clicking the link to pages that load 2 & 3 seconds.
3 - 4 Secs Pages
These are reasonably slow pages that load in between 3 & 4 seconds, Google recommends that pages load in less than 2 seconds, this is much more than 2 seconds, so we flag this as an error. Read more about what this means by clicking the link to pages that load 3 & 4 seconds.
4 - 5 Secs Pages
These are reasonably slow pages that load in between 4 & 5 seconds, Google recommends that pages load in less than 2 seconds, this is a lot more than 2 seconds and should be considered a pretty major issue.
Read more about what this means by clicking the link to pages that load 4 & 5 seconds.
> 5 Secs Pages
These are reasonably slow pages that load in more than 5 seconds, this is a huge issue and could impact everything from SEO to the user experience of your site. You will need to drill down into this data to see the actual load times, but this is a serious error and one that should be addressed with urgency, especially if this affects a lot of pages.
Read more about what this means by clicking the link to pages that load in more than 5 seconds.