What We Do
Examples of how Meta Data Can Be Used
- Example 1: Evaluate for Errors
- Example 2: Optimise for Target Keywords
- Example 3: Keyword Mapping
- Example 4: Identifying Competitor Keywords
Benefits of Meta Data
This is scraped from every page but is the text of the page title (meta title) of a page.
The Page Title is a direct ranking factor, as it strongly affects keyword rankings. As such, scraping, logging and optimising Page Titles is very commonplace in SEO. Our website crawler can provide you with all the relevant and useful page title data you need to perform a range of SEO work.
Within the column for ‘Page Title’, there four values that can be returned for this which are as follows:
Contents on the Page Title tag
When the contents of the Page Title tag is empty
When the Page Title tag is not present on a HTML/Text page
If the URL is not a HTML/Text page or is inaccessible
This is the content of the page title, scraped from the URL, we collect the data from this tag highlighted in red font in the below example:
- <title>Awesome Product | Best Price + Why us | Brand Name</title>
This is taken from the first tag of this kind we find on the page and in the correct location, if there are more than one version of these tag on a page.
If there is just one version of the page title on a page, we scrape the contents of this tag, regardless of whether the tag is in the wrong part of the source code. Even if the tag has other code-based implementation problems we may still be able to scrape the contents of the page title successfully.
Where there is no page title on a page this field will be left blank.
The examples below show how page titles & meta data in general can be used for SEO.
There are a range of errors that an SEO typically looks for when it comes to Page Titles.
- Too Short
- Too Long
- Implementation Errors
- Placeholder Text
- Multiple on the Same page
Page Titles also benefit massively from containing the target keyword/s of the page, and this is factored into Google’s algorithm when determining rankings. You can use this data to establish if this the keyword is used within the meta title.
You can use our web crawler’s data to map and optimise Page Titles for their target keywords as part of an SEO audit.
By adding competitors to project in our web crawler you can easily scrape competitor page title data. This can be used to try and assess what keywords your competitors are targeting and on what pages. Such data can inform in several elements of your overall SEO strategy.
The list of guides below might be useful if you are analysing this data and want to know more about it:
Related column headers in Raptor website crawler reports:
- Meta Description
- Meta Description (Length)
- Meta Keywords
- Meta Keywords (Length)
- Page Title (Length)
- Meta Data
There are many significant benefits to analysing meta descriptions, we have detailed most of the more popular ones below:
- Identify pages missing Page Titles
- Identify pages with duplicate Page Titles
- Identify pages with Poorly Implemented Page Titles
- Identify all Page Titles issues
- Optimise a site’s Page Titles
- Scrape keywords from competitor sites
- Map new meta data against current Page Titles
- Scrape competitor Page Titles
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