Pages That Load in More Than 5 Seconds - Raptor SEO Data
Pages that take between 5 or more seconds to load are extremely slow and should be reviewed to understand why they are so slow. This is the final segment in page speed and so pages could have load times of 25 seconds and still be in this category. We cut off at 5 seconds because the impact on the user experience after this point is about the same… People will leave the site or bounce back to the SERPs (Search Engine Result Pages).
When Raptor crawls a site, we determine how long the text on the page takes to load, we test this from a UK (United Kingdom) based server and measure the load time to within two decimal places.
The video tutorial shown below provides a clear explanation of what this data means, how to identify it, and how to use it. We also show in the video the other features and options you have on this section of our SEO.
Identifying Extremely Slow Pages
Pages that load in more than 5 Seconds are extremely slow, we show this data in a number of locations throughout out SEO Tool, but the summary tab is where we provide the summarised data.
Identifying extremely slow loading pages or at the number of them is easy. You can see this data in the reporting section, under the summary tab, in the ‘page speed’ section, as is shown in the image below:
This data is analysed as part of the website crawl and is segmented into this category if the page loads in more than 5 seconds. We show you this data because this category of load time is so incredibly poor for a website and its users.
Load times greater than 5 seconds for HTML web pages are exceptional and even crawling hundreds of sites per week we rarely see more than a few sites that have any pages in this category.
This error can result in tracking code not working as the code doesn’t fire and hence users are not tracked. Consequently, you may not even know what traffic you’re losing out on.
Why Are Very Slow Pages So Bad for Your Site?
Page that load in in more than 5 seconds will lead to a loss of traffic both from users clicking away and Google devaluing these pages.
This can mean a loss of conversions, online sales, revenue and ultimately profit, which makes this error so important for any site.
Web pages that load in more than 5 seconds are likely to be heavily devalued by Google, because of the importance that Google now put onto mobile page speed and page speed in general. This has become a major direct algorithmic factor and as such you need to not how many pages fall into this error category.
If just a handful of pages because are affected by this load time issue it will likely have a minimal impact on your site. If a lot of pages or a significant percentage fall into this category, you would likely see sitewide issues with poor rankings, traffic and overall organic visibility.
The infographic below highlights the importance of load times on bounce rates:
Infographic source: Moz
Compare the Number of Pages That Load in More Than 5 Seconds
The screenshot below shows you how to select crawls by crawl date, which can be done for both sets of crawls shown in the summary tab. What this means is that you can compare crawl summary data easily if you have multiple previous crawls for a site.
The screenshot below shows the right-hand column of data where the difference in the number of pages that fall into each category are displayed:
This feature allows you to monitor page load times over time and between crawls easily. This is especially relevant when redesigning a site or migrating it to a new site structure as this can often have an impact on page speed.
Look at Pages That Load in More Than 5 Seconds
Clicking on either of the two numbers (which show the number of pages that fall into this category) can be seen in image below.
Once either data (link) is clicked on, you’ll be taken to a page that lists all the URLs that fall into this specific error category. Because our site does not have any pages that load in more than 1 second, we have shown what this page looks like:
This data provides the specific load times for each URL determined during the crawl along with various other data. From here you can download the data to CSV or view the paginated data online.
Visualisation of Page Speed Data
We also show this data s a chart within the SEO audit section of the software, as shown in the chart below:
You can use this chart to easily see the volume of pages across your site that fall into this load time segment to see how much of an issue the problem is.
This chart is not a part of the summary tab (it is located in the SEO Audit section) but it does provide a great visualisation of the distribution of page speed data analysed during website crawls. We colour code the columns in the chart to highlight the potential severity of the page speed. In this example you can see that the colour is red. The red colour indicates that this is a serious error.