What We Do
Examples of How ‘Redirect To’ Data Can Be Used
- Example 1: Lots of redirects
- Example 2: Where are pages being redirected to
- Example 3: Redirects Leading to Non-Status-200 URLs
Benefits of Redirect Data
The URL that a page is redirecting to.
Within the column for ‘redirect to’, there two values that can be returned for this which are as follows:
The URL of the page
If there is no redirect
This shows the final page being redirected to. For example; ‘page a’ redirects to ‘page b’, and page b redirects to ‘page c’… In this example, both pages a and b, would return the value of ‘page c’ as the “Redirect to” field as ‘page c’ is the final page in a redirect chain.
The “Redirect to” URL can be any page, other than a page itself being redirected to another URL. By this, we mean it could return any status code (except 3XX codes as these are redirects), be non-indexable or non-canonical.
The “Redirect to” column includes pages that are not on the same domain or sub-domain.
The examples below show how redirection data can be used for SEO.
Once you start to have in excess of thousands of redirects on a site, it can impact the site speed in terms of page load times. You can look at how many redirects there are easily with this data.
Simply see where content is being redirected, is that the best page?
You can also see if the redirected to page is returning a status 200 or not. Pages that do not, are a poor / incorrect choice of URL to redirect to.
The list of guides below might be useful if you are analysing navigation data and want to know more about it:
Related column headers in Raptor website crawler reports for this topic are as follows:
There are two main benefits to analysing the navigation data we collect:
- Identify incorrect redirects
- Identify sites with lots of redirects
- Analyse redirects
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