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Redirect To Data

Redirect To

Redirect To
Values Returned
What We Do
Examples of How ‘Redirect To’ Data Can Be Used
- Example 1: Lots of redirects
- Example 2: Where are pages being redirected to
- Example 3: Redirects Leading to Non-Status-200 URLs
Related Content
Benefits of Redirect Data

 

Redirect To

The URL that a page is redirecting to.

 

Values Returned

Within the column for ‘redirect to’, there two values that can be returned for this which are as follows:

URL

The URL of the page

 

If there is no redirect

 

What We Do

This shows the final page being redirected to. For example; ‘page a’ redirects to ‘page b’, and page b redirects to ‘page c’… In this example, both pages a and b, would return the value of ‘page c’ as the “Redirect to” field as ‘page c’ is the final page in a redirect chain.

The “Redirect to” URL can be any page, other than a page itself being redirected to another URL. By this, we mean it could return any status code (except 3XX codes as these are redirects), be non-indexable or non-canonical.

The “Redirect to” column includes pages that are not on the same domain or sub-domain.

 

Examples of How ‘Redirect To’ Data Can Be Used

The examples below show how redirection data can be used for SEO.

 

Example 1: Lots of redirects

Once you start to have in excess of thousands of redirects on a site, it can impact the site speed in terms of page load times. You can look at how many redirects there are easily with this data.

 

Example 2: Where are pages being redirected to

Simply see where content is being redirected, is that the best page?

 

Example 3: Redirects Leading to Non-Status-200 URLs

You can also see if the redirected to page is returning a status 200 or not. Pages that do not, are a poor / incorrect choice of URL to redirect to.

 

Related Content

The list of guides below might be useful if you are analysing navigation data and want to know more about it:

Related column headers in Raptor website crawler reports for this topic are as follows:

 

Benefits of Redirect Data

There are two main benefits to analysing the navigation data we collect:

  • Identify incorrect redirects
  • Identify sites with lots of redirects
  • Analyse redirects

 

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