SEO Issues, Checks, Analysis & Data
SEO issues can easily result in a reduction in or total loss of organic visibility, as well as having the potential to impact the user experience. Ultimately all this can affect your bottom line, fewer visitors to your site often translates into shrinking profits. Consequently, it’s important to regularly check your site for SEO issues and errors.
Our SEO software performs a wide range of checks for both common and esoteric problems that can affect a website. All this data is readily available within our software in various formats such as tables, charts and clickable links to drill down into the data. If you are unfamiliar or unable to find this data, please refer to one of our ‘how to’ guides.
In the SEO Errors section of our reporting features, we detail all the SEO issues that we have detected on a site. After a website crawl has completed, our software performs an analysis on the crawl data. During this analysis we execute a comprehensive range (around 200) of technical SEO checks. These checks include things like evaluating meta descriptions and pages titles or looking for issues that could impact indexation.
SEO Error Categories
All SEO checks fall into categories such as ‘Meta Data’ and ‘Headers’, under which you will find specific checks for missing or incorrectly implemented components. In this section of our knowledge base we describe what each check is, what data it produces, what it means and why its provided.
We also include some broader categories such as ‘canonical pages’, in which we perform checks that are specific to canonical pages (pages with a self-referential canonical tag). The categories of checks available in our suite of SEO Tools are as follows:
- Canonical Pages
- Canonical URLs
- Google Analytics
- H1 Headers
- Internal Links
- Meta Data
- Non-Canonical Pages
- Non-Indexable Pages
- Non-Status 200 URLs
- Page Speed
- Social Media
Typically, these checks are used in SEO audits / technical SEO audits of a website and essentially automate the process of identifying SEO errors.
Keep Up to Date
We are always adding new checks and data to the tool, the resources found in this section of our support documentation detail these as they are added to the software. If you are unsure what a check means or why it’s important, you can find out here!