Google Analytics Data
Google Analytics and Tag Manager are technologies that are used in the HTML of web pages and are principally used to track user behaviour. This can include the number of users came to your site or to a specific page, how much time they spent on your site, what actions they performed that you want to track, etc.
In our awesome suite of SEO tools designed by SEOs for SEOs that we have created an advanced web crawler to collect Information from sites. We summarise this data within the SEO reporting section of our tool to make it easy to understand and identify issues.
The video below summarises the data that we collect and the checks that we perform on that data with regards to Google Analytics tracking code and Tag Manager.
There are many ways to track users, Google Analytics is one of the most common because it is both free and incredibly powerful. There is a premium version, but you will need to have deep pockets to buy it as it costs hundreds of thousands of dollars.
In addition to GA (Google Analytics) there are other premium platforms such as Adobe Analytics or Omniture (as its otherwise known as), which do the same basic job. These are very expensive by normal people standards and GA used almost ubiquitously across sites. Currently out software looks only at Google products although we are expanding this in the future.
What is GA (Google Analytics) & GA Tracking Code?
The screenshot below shows where you will find this tracking code within Google Analytics, this needs to be copied into the <head>…</head> section of every page on a domain. There are reasons why you might have multiple tracking codes used on different parts of a site or sub-domains, but we don’t cover that here.
You can see this within the source code or HTML of a page as per the screenshot below:
Our web crawler searches for specific elements of the code such as the UA number on each page to identify if the page has the tracking code present. You need to sign up to GA and set up the tracking code to start tracking usage, once you do you can see metrics like this for example:
We cover Google Analytics in our Knowledge Base, which you can access by clicking the link. We also cover some of the most common Google Analytics metrics in this section of the analytics knowledge base.
What is Google Tag Manager?
Google Tag Manager is also a free Google tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your site without having to modify the code. Information from one data source (your website) is shared with another data source (Google Analytics) through Google Tag Manager.
You can use this to deploy tags of many types and multiple sources that are no Google related products. As such You could use tag manager to deploy GA tracking code across a whole site. Tag manger is also deployed using code on each page.
Why Do We Summarise this Data?
Bear in mind that we do not check for Adobe Analytics code or any of other tens of similar products, so if you use one of those instead this section of summary data will likely be of no use to you. However, if you do use GA tracking code or you deploy Tag Manager, this section could be invaluable as it will uncover errors that can lead to inaccurate tracking information.
Missing or incorrect implementation of GA or Tag Manager can lead to bad data, data informs almost all decisions in SEO and Digital Marketing and so you need to ensure the integrity of your data. We provide this summary as a basic way of helping you to ensure the integrity of your tracking data.
What Summary Google Analytics and Tag Manager Data Do We Give You?
Now that you have a basic understanding of what these products / tools are, what they do and how they are implemented you can have a better understanding of the checks we perform on the data we scrape and why we do so.
Missing GA Code Pages
These are pages that do not have Google Analytics tracking code present in the HTML. These pages will not show in Google Analytics reports and will not track users (if this is how you track users).
Click the link to learn more about the summary data and check we show for pages missing Goole Analytics code.
Multiple GA Code Pages
These are page that contain more than one set of Google Analytics tracking code. This can cause all types of tracking issues from double counting users and data to not counting it at all.
Click the link to learn more about the summary data and check we show for Multiple Google Analytics Code Pages.
These are pages using old (legacy) Google Analytics tracking code and this can cause a range of minor to major tracking errors.
Click the link to learn more about the summary data and check we show for pages using Legacy Google Analytics Code.
Missing Tag Manager Code Pages
These are pages that do not have Google Tag Manger code present in the HTML. These pages will not track anything or use any of the intended tracking tags deployed using this technology (if this is how you track users).
Click the link to learn more about the summary data and check we show for Pages Missing Tag Manager Code.
These are page that contain more than one set of Google Tag Manager code. This can cause all types of tracking issues from double counting users and data to not counting it at all among a range of other potential errors leading to inaccurate data.
Click the link to learn more about the summary data and check we show for Pages With Multiple Tag Manager Code.