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Meta Data

Meta Data

In this video we look at Meta Data, specifically we dive into Meta Descriptions and their impact on your SEO. We also look at some of the best practices around Meta Descriptions from an SEO perspective.

Meta descriptions are an indirect ranking factor, but a very strong one, having a massive influence over CTR (Click Through Rate).

 

 

What is Meta Data?

Meta data is data that sits in the HTML of a page and is presented in the search results of Google, as such it can encourage click through rate and is a ranking factor for Google.

Our Web crawler scrapes all the meta data from your site and rather than presenting this to you in a raw format we summarise this data to make it easier to read and action. Within the summary tab of our SEO reporting feature we show two types of meta data:

 

To learn more about other types of meta data please check out our knowledge base section on Meta Data. Our SEO Knowledge Base is a complete list of SEO guides that tell you much more detail about how you can optimise or utilise these components to your advantage.

 

What Summary Meta Data Do We Show You?

These are both hugely important for SEO and so we show you this data and so we show you the errors that we have detected during the crawl of a site. You can find tis data by navigating to the ‘reporting’ link in the side menu from any location within the software. The meta data section looks like this and is expandable / collapsible to make it easier to read:

 

Compare Meta Data Between Crawls

By selecting the drop-down menus (see image below), you can use these to select any two sets of crawl data and compare them. This allows you to see whether errors have increased or decreased over time.

You can also see in the right-hand column what the difference is in the number of pages that fall into this category. The screenshot below shows this difference and as you can see we colour code these to show if they have gone up or down:

In the case of ‘missing meta descriptions, you can see in the above screenshot that the value has increased by 75 between these two crawl dates. This is useful if you have been updating your site or have recently undergone a website migration. You can also use this data to check up on the work being done by your web development team or SEO agency who are directly implementing meta data.

Conversely if you are using this to look at a client site, you can advise the client that they are not implementing the recommendations that you’re making.

 

What Mata Data Summary Information Do We Show You?

Unlike the canonical sections in this summary tab the meta data we show in this tab is for every page on an entire site. So, if a page is accessible (status-200), regardless of whether a page is indexable, canonical we show all meta data and meta data errors.

We show a range of meta data in this section and we cover each of these in more detail on other pages, but below is a summary of all the meta data information displayed in the summary tab of our SEO reporting tool:

 

All Meta Description Pages

This is a complete list of all the meta descriptions across all pages of your site. To learn more about what this means or how to access and use this data, please click the link to all meta description pages.

 

Missing Meta Description Pages

These are pages that do not have a meta description tag present in the HTML (source code) of the page.

To learn more about what missing meta description pages means or how to access and use this data, please click the link to missing meta description pages.

 

Long Meta Description Pages

These are pages that exceed 160 characters are as such exceed the maximum limit for meta descriptions, this will cause issues with truncation within the SERPs (Search Engine Result Pages).

To learn more about what Long Meta Description Pages means or how to access and use this data, please click the link to Long Meta Description Pages.

 

Short Meta Description Pages

Although not a struct formal error, we flag this as often a meta description with less than 70 characters is not being utilised properly or contains questionable / placeholder text.

To learn more about what Short Meta Description Pages means or how to access and use this data, please click the link to Short Meta Description Pages.

 

Multiple Meta Description Pages

This is an error where a single page contains multiple meta descriptions. There may be two or three or in cases of total insanity five or more! These could be all be identical, or they could all be different and as such need to be reviewed in order to establish which is the best meta description.

To learn more about what Multiple Meta Description Pages means or how to access and use this data, please click the link to Multiple Meta Description Pages.

 

Duplicate Meta Description Sets

This is where at least two pages share identical meta descriptions. This could be that 100 pages all use the exact same meta description. This is an indication that the pages are duplicates of each other or simply a poor implementation of meta descriptions.

To learn more about what Duplicate Meta Description Sets means or how to access and use this data, please click the link to Duplicate Meta Description Sets.

 

All Page Title Pages

This is a complete list of all the page titles across all pages of your site
To learn more about what All Page Title Pages means or how to access and use this data, please click the link to All Page Title Pages.

 

Missing Page Title Pages

These are pages that do not have a page title tag present in the HTML (source code) of the page.

To learn more about what Missing Page Title Pages means or how to access and use this data, please click the link to Missing Page Title Pages.

 

Long Page Title Pages

These are pages that exceed 70 characters are as such exceed the maximum limit for page titles, this will cause issues with truncation within the SERPs (Search Engine Result Pages).

To learn more about what Long Page Title Pages means or how to access and use this data, please click the link to Long Page Title Pages.

 

Short Page Title Pages

Although not a struct formal error, we flag this as often a page title with less than 20 characters is not being utilised properly or contains questionable / placeholder text.

To learn more about what Short Page Title Pages means or how to access and use this data, please click the link to Short Page Title Pages.

 

Duplicate Page Title Sets

This is where at least two pages share identical page titles. This could be that 80 pages all use the exact same page title. This is an indication that the pages are duplicates of each other or simply a poor implementation of title tags.

To learn more about what Duplicate Page Title Sets means or how to access and use this data, please click the link to Duplicate Page Title Sets.