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Thin Content Pages

Thin Content on Canonical Pages

Pages that fall into this category have less than 100 words of content on them and are canonical pages, these are considered to be 'thin content' pages.

This tutorial video (see below) shows you what the metric is, why we show it to you and how you can use thin content. Canonical content, is the content found on canonical pages… A canonical page is considered canonical when it has a self-referential canonical tag. What this means it’s that the page us the preferred content, most likely to show in Google’s search results and the principle focus of much SEO work.



Our SEO Web Crawler collects a lot of data, and we process and analyse this data with hundreds of SEO checks to automate type manual work for you. One of the ways we like to present clear and actionable information is to segment this into sections. This section of the data in the  summary tab of or SEO reporting tool, is ‘Canonical Content’.


What is Thin Content?

Thin content is typically defined as a page with very little content on it, such as pages with less than 100 words. Thin content also refers not only to single pages but multiple or significant volumes of pages with thin content.

Thin content provides little to no value to the user. Google can consider low-quality affiliate pages, doorway pages, or just pages with very little or no content as ‘thin content’ pages.


When is Thin Content a Problem

Not every page needs to be an essay, thin content on mass can be seen by Google as low quality. This can be an issue if it affects lots of pages, if it’s just a few and then it’s not so bad. A site with lot of thin content pages will often be devalued by Google and be less likely to appear well in the search results.

Google wants your pages to provide users with what they are searching for, that is their job as a search engine. So, they prefer pages that address the user’s needs and an intent behind the search they performed.


Why Do We Show You This Data

We show you this data so that you can evaluate the content on your site to see if it has thin and provides you with the opportunity to fix it. This is especially important on canonical pages, although this metric shows the content for all pages not just canonical pages.


How to Identify Thin Content

Crawl a site and go to the reporting page, summary tab and look at the content section. From here you will see which pages have less than 100 words:

How to Identify Thin Content

From this section of the summary tab you can see the distribution of pages by word count.

Thin Content and Ads

Thin content becomes a real issue when you have lots if ads on the page, sites with lots if thin content and lots of ads run the risk of being seen as spam by Google and completely devalued. This can result in a penalty from Google and the removal of those pages from Google’s index.

Canonical content, is content (word count) on canonical pages… A canonical page is a page with a self-referential canonical tag. This means it’s the preferred content, most likely to show in Google and the primary focus of much SEO work. We show thin content, borderline thin content and long content as a distribution to illustrate how your site canonical content is distributed