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UA Number (First)

UA Number (First on Page)

UA Number (First)
Simple Definition
Values Returned
UA Number in More Detail:
Examples of How ‘UA Number’ Data is Used
Example 1: Identifying Pages with Multiple Accounts
Example 2: Account Consistency
Related Content
Benefits of this Data

UA Number (First)

This is the User Account called a ‘Urchin Account’ (UA) number by Google, associated with a Google Analytics account.

 

Simple Definition

The first UA number (For Google Analytics) identified on a page. If there is only one UA account number installed correctly on a page, this UA number will be the value returned.

 

Values Returned

Below are the different values that can be returned within this column and a definition of what they mean:

UA:123456789-1 = First UA Number found on page

Missing = No GA code or GTM code implementation Is present

Error = GA code or GTM code implementation Is present but is incorrectly Implemented

Blank = If the page is not the type of page that would have GA code, such as an image, we leave the field blank.

 

UA Number in More Detail:

If there is only one UA number this is the column where you would find it. We scrape this from the first Google Analytics Tracking code we find on a page.

What we check is the following:

  • The First UA Account Numbers present on a page (Regardless of its implementation)

Just because the UA number shows in a row, does not mean that the code has been implemented correctly. You will need to refer to the ‘Implemented GA Tracking’ column to confirm or filter that data.

As the heading implies, we also scrape all the other UA numbers we identify on a single page. This is covered in another guide.

 

Examples of How ‘UA Number’ Data is Used

All the data our web crawler scrapes is used in various ways by SEOs or web developers. We provide some examples of how the UA Number can be used in analysis below.

 

Example 1: Identifying Pages with Multiple Accounts

Using the following filtering criteria to identify pages that you know for almost 99% certainty are setup incorrectly:

  • Only show indexable URLs
  • Only show canonical URLs
  • Don’t show ‘contains:UA’

In above example, you can see which pages do not have a UA code. You can narrow the net by adding more filters to the data or vice versa.

 

Example 2: Account Consistency

Using this data, you can quickly and easily see if there are multiple UA numbers implemented across the different pages of a site. This is useful as you may find that some of the traffic data is being collected in a different GA account to the one you are looking at.

This can be used to identify traffic discrepancies as well as auditing a site from a Google Analytics perspective.

 

Related Content

The list of guides below might be useful if you are analysing UA Number data and want to know more about it:

Other content and definitions from this section of Analytics column headers are as follows:

 

Benefits of this Data

We are in currently in an early release phase and are continually adding new data, checks and analysis to our tools, we aim to add more components over the coming weeks and months.
The three main benefits of this data are as follows:

  • Identify pages that are missing GA tracking code
  • Identify all UA numbers
  • Check UA consistency
  • Audit GA tracking code

 

So why not sign up for a Free 30-Day Trial today and check for any Google Analytics problems on your site.