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Word Count Data

Word Count

Word Count
Simple Definition
Returned Values
Word Count Data in More Detail
Examples of How Word Count Data is Used
- Example 1: Removing Noise from Data
- Example 2: Average Words Per Page
- Example 3: SEO Snapshot / Competitive Landscape
- Example 4: Distribution Analysis
Related Content
Benefits of Our Data

 

Word Count

This figure can include the words in drop down or expandable containers that are activated by a click or hover. The figure could also include content in tabs that do not change the URL of the page when selected among many other things including menus and footers.

 

Simple Definition

Number of words on a HTML page readable by a user.

 

Returned Values

This is always represented by a number from 0 to infinity, where the page / URL is a valid URL to analyse. If a page cannot be accessed or is not the right type, we will not return a number value.

Number

HTML/Text Page

N/A

Page is not HTML/Text or is not accessible

 

Word Count Data in More Detail

This includes words that are visible to a user, so does not include notes in code or words within the code that are not rendered on the screen. This includes text found in containers visible to users within parameters such as, but very much not limited to:

  • <p>
  • <h1>
  • <h2>

This can include words within menus, if a menu contains a lot of pop out panels with long lists of links, this word count will include these words within the ‘word count’.

This figure will not include content held within iFrames or any similar technology. The content must be on your domain, or the primary domain being crawled by our web crawler.

 

Examples of How Word Count Data is Used

This is a simple metric and not the most significant indictor of SEO performance, that said comparing the text ratio of pages on your site to a competitive benchmark can prove insightful in the following ways:

 

Example 1: Removing Noise from Data

If you notice that there are a significant number of pages all with 153 words, you check these pages and find no content…

If the template is the same as the rest of the site; this is a good indication that 153 words is the amount of words included on a page with no content.

 

Example 2: Average Words Per Page

By totalling the wound count for HTML/Text Pages or Canonical / Indexable pages, you can quickly work out the average number of words per page on a site.

 

Example 3: SEO Snapshot / Competitive Landscape

You can compare the word count of a site, the average word count per page, and any other metrics including distribution (explained below) to a competitive average. This often the best context for your data, compare your site to those ranking well in your industry to see how you compare.

 

Example 4: Distribution Analysis

You can use our data to quickly show the distribution on words by page across your site:

 

Word Count Data

Again, comparing this to the competitive average will provide more context for your analysis.

Read more on distribution analysis.

 

Related Content

The list of guides below might be useful if you are analysing this data and want to know more about it:

Related column headers in Raptor website crawler reports:

 

Benefits of Our Data

Get an accurate word count of all the words on each page of your site. There are several main benefits to analysing canonical data, some of the more popular ones we’ve listed below:

  • Save Time collecting and exporting data
  • Easily and quickly see a visual representation of a site’s content
  • Compare your data easily to your competitors
  • Cloud Based Website Crawler

 

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