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Sometimes data and SEO can be confusing, with so many tools, the ever-changing environment and new technology it’s hard to keep up with the acronyms. We describe all the data we use and try where possible to use to use the most descriptive and common terminology. At Raptor our SEO tools and digital marketing software is designed for SEOs by SEOs, we give you everything you need to make informed strategic decisions and drive organic visibility.  If you want to know more, check out the tutorial video below:




This guide is part of an extensive series of guides covering the data that we show in the summary tab of our SEO reporting feature. The following list of links shows all of the categories of data guides, videos and tutorials that we have. If you have any feedback on this or anything else, please fee free to get in touch: